On Display


I have enjoyed this 5 week branding project because it has given us a the freedom to create a brand from the ground up.  Looking back from the early research and when I discovered New York’s nickname “The Concrete Jungle”, the project has evolved and every idea and feedback has got me to what I have created now.

The Concrete Jungle exhibition has turned out to be what I wanted which is an interesting museum celebrating the brutalist architecture in New York. But not only that it is unique and interactive which makes the exhibition more exciting for the visitors. The Typographic look works well on the posters and it works very successfully through out the exhibition as posters, leaflets and tickets. This shows that with further research you come to new ideas instead of sticking with the original idea. The colours is another successful decision which brings the collaboration of the Jungle and the concrete with the green and grey.

If I had another 5 weeks on this project I would rethink my logo again. I am really pleased with it but I’m not sure if removing the strokes was a good idea but saying that the logo works well with Din typeface. Another job would be to further push my animation and fabricate it better. By the Summative assessment The Concrete jungle would have gone through further progress and additional developments on small details.

In the link see presentation which shows the development of the exhibition:

Ben ON display   


Animation The Concrete Jungle

This is my final animation for the concrete jungle. This will be placed on Time Square as seen or could be placed in the exhibition and moving billboards on bus stops.

In my opinion the start is the most successful bit of the presentation where the buildings pop up from the ground and then the logo appears. But in my opinion the animation needs more work and the information when it flies into the screen makes the animation look boring and it brings down the quality of the animation.

To fix this I will go back and rethink the animation and will think of ways I can put the typographic style into the animation to make the work consistent through out.








While designing the printed ephemeras I felt that the logo was still not contemporary enough. With some feed back, many suggested to removed the lines on the logo because they believe it’s the cause of making the logo dated.

I went to remove the strokes and then asked of their opinion again and they believed that the logo looked a lot more contemporary and would look better alongside the DIN typeface.



After deciding on the logo I started to put it into the ephemeras and animation. But doing that i came across another problem. The logo looked distant to the name when alongside. I started to play around with the marque and eventually by flipping the logo it looked better with two sides vertical to each other.



All these decisions have had a positive outcome on my logo, it has created a more contemporary design and will go well with printed ephemeras and animation.


Way finding Map

To recap, my plan for the way finding is to recreate Manhattan island within the exhibition. Like Manhattan island the exhibition will be placed in a grid system to make a miniature scale of New York in a space. The idea is to create a map which will be given at the start of the exhibition and it will be up to the visitors to navigate through the exhibition.


This was the first design for the map, I used concrete texture in the back ground and then added the logo on the outside to create some hierarchy. On the map I wrote a paragraph to tell the visitor why you need this map. On the bottom of the map I have given the exhibits coordinates so it’s up to the visitors to go to the exhibits.

After realising that my project wasn’t contemporary enough I started to rethink my map:

Map 2

With the use of typography in the printed ephemera I brought the idea across to the map and this was the outcome. The map has changed and it has turned to a more contemporary design. But with feedback I had many suggestions of removing the stroke on the map to see how it looks and also add the typography across the page like the A3 Poster.

map 4

This was the finish product when I combined the suggestions I had from feedback. In my opinion this designed is my favourite because it looks interesting, contemporary and the grid system map is clear but also modern without the lines.


Way finding

Working so long and hard on the brand I wanted to move on and focus on the way finding for my exhibition. Before doing this I firstly needed to create and design an exhibition.

Many exhibitions are easily placed out which makes it easier for visitors to walk round the exhibits. But with this exhibit I want to make it more interesting like bringing the New York city atmosphere into the exhibit. To do this I came with a solution which is using grid systems.

Manhattan Island is built like grid and to navigate the island the roads and buildings  have numbers which work like grid systems.

Image result for new york manhattan grd system map

Here is an example of Manhattan island map which shows how the buildings and roads create a grid. Each road has a number which makes it simpler to navigate around. The squares on the maps are the buildings and in most cities in America they construct buildings into blocks and Manhattan is approximately 263 blocks long showing the how large this concrete jungle is.

With this information on board I went ahead to create an exhibition using the similar strategy.

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The design that I have come up with is to bring the best Brutalist Architecture of New York into the exhibit by creating a “mini” New York. On the Grid system you have different exhibits in different section around the centre of the exhibit which is a “mini” Central park. Then on arrival the visitors will have a map and go and find the exhibits within the exhibition. The different exhibits have their own coordinates:









in-between different secitions there will be digital animation playing and also videos of new York at street level making the concrete jungle feel like your walking through New York. This will also create a feel of the concrete jungle and make it come alive within.

example:  https://www.youtube.com/watch?v=u68EWmtKZw0

After successfully designed the layout on paper I started to design into SketchUp a Architecture program where you can build buildings.

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First I drew the map out again on the program with the grid systems and entrance and exit, then added walls to separate the sections up into blocks give the Manhattan map image. Then after doing the floor plan it was time to build the walls by extrude the upwards to create a 3d building.

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After this I added the concrete textures on the walls and also the white colour walls for the exhibits to sit on. To give the idea of Central Park I have placed a strip of water in the middle giving the impression of the lake in the park. Next job was to add towers to show the numbers and letters for the grid system.


The green pillars around and on top of the wall is where the numbers and letters are going to be placed on. I have also had the logo of the exhibit at the entrance of the exhibition in 3D.

There are more to do in the build of the exhibition such as finishing of the walls and also creating some more tower like structures within the exhibition but firstly with the idea in mind I will need to start designing maps and way finding ephemeras.


Graduates Exhibition

To get an understanding how our work should be up to standard by graduation year I went to visit the third year graduation exhibition.

The exhibition was full of interesting work with a wide variety of printed work like Posters, Editorial designed books/magazines and logo design and also many animated pieces of work.

One graduate’s work reminded me of the Dyslexia project, his work was called WORD PLAY which consisted of posters and an animation which contained words and letters with a black and white themed similar to the dyslexia project in field term.

The book/independent magazine he created came across very professional and the use of white and black worked well and consistent through out the pieces of work. All together the work connected well there were no loss of consistency. The weaknesses would be the posters, because there is space for making it more playful but through out it shows the ability of a Graphic Designer to be playful with Typography.

In an exhibition and in the outside world, it is important to think how would your work attract and influence people. In the exhibition there were two pieces of work that did influence me an attracted me to it due to how the designer placed his/her work to the audience.

This is a great example of how the designer has thought thoroughly about the space around the piece of work and also experimented with the material to betray the message. This piece of work instantly attracts the eye more than any two dimension pieces of work. Another example of using the space around the work was this:


By putting this piece of work at the bottom of the wall gives the image of sinking. Both pieces of work could be effective in the towns an cities, with the poster about Migrants could be placed on walls which would capture the passers by and this poster would work well on the floor next to a rain puddle or again against the walls. These to pieces of work has made myself more aware of the importance of how your work could influence people just by experimenting by space and environment of the work.

The greatest thing about this exhibition was the variety of ideas and briefs the graduates had many went for issues of today in politics or within design, some went for health related briefs others created briefs more closer to home like creating a brief around the Cardiff bus service. I enjoyed walking around the exhibition and looking at briefs that were designed for a company or creating a company like Aura Clothing or Naqshah which was a start up swim wear business. The reason I liked these pieces of work was the shear scale of the work involved to create a new brand and the detail the designer went into to make the logo, packaging and also the details on the product itself.


The labels and the tubs just give the scale of this brand making piece of work. There were many branding briefs around the exhibition similar to this and the Aura Clothing which again was very impressive showing the detail of the graduates work through out.

Graduation exhibition has given me a good insight into what i should be aiming for when I get to the third of year of this course. It has already made me think of what i should be aiming for when it comes to the second year and also it has shown the big variety of things I could create my brief on. I am very interested in the branding brief idea because one of my future ideas is to maybe create some kind of brand but I have plenty of time to think about it. For the future projects I will be setting more goals for myself which should place me in good position and knowledge when it comes to creating work like these very successful graduates.