Working so long and hard on the brand I wanted to move on and focus on the way finding for my exhibition. Before doing this I firstly needed to create and design an exhibition.
Many exhibitions are easily placed out which makes it easier for visitors to walk round the exhibits. But with this exhibit I want to make it more interesting like bringing the New York city atmosphere into the exhibit. To do this I came with a solution which is using grid systems.
Manhattan Island is built like grid and to navigate the island the roads and buildings have numbers which work like grid systems.
Here is an example of Manhattan island map which shows how the buildings and roads create a grid. Each road has a number which makes it simpler to navigate around. The squares on the maps are the buildings and in most cities in America they construct buildings into blocks and Manhattan is approximately 263 blocks long showing the how large this concrete jungle is.
With this information on board I went ahead to create an exhibition using the similar strategy.
The design that I have come up with is to bring the best Brutalist Architecture of New York into the exhibit by creating a “mini” New York. On the Grid system you have different exhibits in different section around the centre of the exhibit which is a “mini” Central park. Then on arrival the visitors will have a map and go and find the exhibits within the exhibition. The different exhibits have their own coordinates:
A1 – KIPS BAY PLAZZA
A3 – TIME SQUARE HOTEL
B2 – GUGGENHEIM MUSEUM
B4 – SCHOMBURG PLAZA
C1 – GOTHAM TOWERS
C3 – FORD FOUNDATION
D2 – FASION INSITUTE BUILDING
D4 – LONG LINE BUILDINGS.
in-between different secitions there will be digital animation playing and also videos of new York at street level making the concrete jungle feel like your walking through New York. This will also create a feel of the concrete jungle and make it come alive within.
After successfully designed the layout on paper I started to design into SketchUp a Architecture program where you can build buildings.
First I drew the map out again on the program with the grid systems and entrance and exit, then added walls to separate the sections up into blocks give the Manhattan map image. Then after doing the floor plan it was time to build the walls by extrude the upwards to create a 3d building.
After this I added the concrete textures on the walls and also the white colour walls for the exhibits to sit on. To give the idea of Central Park I have placed a strip of water in the middle giving the impression of the lake in the park. Next job was to add towers to show the numbers and letters for the grid system.
The green pillars around and on top of the wall is where the numbers and letters are going to be placed on. I have also had the logo of the exhibit at the entrance of the exhibition in 3D.
There are more to do in the build of the exhibition such as finishing of the walls and also creating some more tower like structures within the exhibition but firstly with the idea in mind I will need to start designing maps and way finding ephemeras.