I have enjoyed this 5 week branding project because it has given us a the freedom to create a brand from the ground up. Looking back from the early research and when I discovered New York’s nickname “The Concrete Jungle”, the project has evolved and every idea and feedback has got me to what I have created now.
The Concrete Jungle exhibition has turned out to be what I wanted which is an interesting museum celebrating the brutalist architecture in New York. But not only that it is unique and interactive which makes the exhibition more exciting for the visitors. The Typographic look works well on the posters and it works very successfully through out the exhibition as posters, leaflets and tickets. This shows that with further research you come to new ideas instead of sticking with the original idea. The colours is another successful decision which brings the collaboration of the Jungle and the concrete with the green and grey.
If I had another 5 weeks on this project I would rethink my logo again. I am really pleased with it but I’m not sure if removing the strokes was a good idea but saying that the logo works well with Din typeface. Another job would be to further push my animation and fabricate it better. By the Summative assessment The Concrete jungle would have gone through further progress and additional developments on small details.
In the link see presentation which shows the development of the exhibition:
Ben ON display
Writing an essay
WHAT? What are you writing about?
- Introduce what subject matter, what theories, what topics, which authors (introduction)?
- What subject matter?
- What has been said and what are you saying?
- What comes after introduction.
HOW? How are you going to evidence it?
- What theoretical context are you going to be looking at to support your argument.
- How does the thesis stand up to the challenge of what is already known?. How does the introduction of new theory – a new way of looking at your subject matter- change what is already known?.
- How usually comes after the what in the essay and it’s the chance to demonstrate how the induction of a new theory changes how we study an object or practice.
WHY? Why are you writing about it? and for what purpose?
- What do we get out of your ideas, and who is it for? (Conclusion).
- Your reader will also want to know what’s at stake in your claim: Why does your research and essay matter to anyone beside you?.
500 – Introduction : Say what will you do
1000 – Context
1000 – Theory
1000 – Findings and application
500 – Conclusion : Say what you did
It is different from critical writing in that it is used to describe an idea, data fact or even to the reader. It often comes before any critical writing is used.
- Tells the reader what you’ve done
- Tends to use lots of quotes
- Gives a summary of a piece of literature
- Makes lists of things (literature, theories…)
- Gives the “facts” : measurements, data, etc.
- Sets out the history of an event, idea, etc.
- Gives a biography of important people.
- Summarises what is known about the topic.
With critical writing you are participating in the academic debate. This is more challenging and risky. You need to weigh up the evidence and arguments of others, and to contribute your own.
- Involves making a judgement on the quality of something
- Outlines implications and solutions, draws conclusions and makes recommendations.
- Views something from many different angles, or questions something.
- Considers the quality of the evidence and arguments you have read.
- Identifies key positive and negative aspects you can comment upon.
- Assess their relevance and usefulness to the debate that you are engaging in for your assignment.
- Identifies how the best they can be woven into the argument that you are developing.
How do designers forge a negative idea but get a positive response from an audience of consumers
In the research I will be discovering how designers create a negative action but with a positive reaction from the consumers. Designers create advertisements from a negative source but from it they get a positive response from the consumers. This topic will
This topic effect various people from the designer and audience. Many consumers believe that critical design is offensive and can be cruel but in reality the designers use this negativity to create the urge for people to start reacting to it and help. We see this with advertisements about children in the third world were the director of the filming has filmed the terror and disappear on purpose to bring the cruel truth to the World.
Reason of researching this topic is to discover the pros and cons of doing this but also see the ways the consumers react. As a designer I agree that critical design is a strong persuasive technique to get people to do something about a problem or crisis.
Critical is not necessarily negative. It can also be a turn away from what exist, a language, wishful thinking, a desire and even a dream.
Critical design is a testimonial to what could be and offers alterative that highlight weakness within existing objects. Humour is an example of what could be found while using negativity and it creates a positive way of using negativity.
Example of this is Dunne & Raby who uses design as a medium to stimulate discussion and debate amongst designers, industry and the public about the social, cultural and ethical implications of current and emerging technologies. Its practice is centred on Critical Design, a critical theory approach to design.
“Huggable Atomic Bomb” – Dunne & Rabby
Another example of Critical design is these teddies:
Although these teddies are designed from negativity and they are quite unpleasing but from negativity there is positivity and in this example these teddies could be useful when teaching kids about diseases and also brings awareness. It also makes something dark seem more brighter.
In this session we were also ask to paraphrase a quote from the read “Speculative Everything”.
Many designers assume that design is the answer to make everything nice and pleasing but no designer wants to fabricate a ugly or dark product. But this doesn’t let the mind explore and engage with complexities in human nature. The creative industry need to realise that using negative or dark themes within design can persuade or make people to take action and from that negative action it produces a positive reaction.
This session has given me great understanding of how to persuade people. At the start it sounds wrong to think of negative things and thoughts but you come to understand from that negative action the designer creates it makes a positive reaction. It is a strong persuasive tool to kick people into action.
This is my final animation for the concrete jungle. This will be placed on Time Square as seen or could be placed in the exhibition and moving billboards on bus stops.
In my opinion the start is the most successful bit of the presentation where the buildings pop up from the ground and then the logo appears. But in my opinion the animation needs more work and the information when it flies into the screen makes the animation look boring and it brings down the quality of the animation.
To fix this I will go back and rethink the animation and will think of ways I can put the typographic style into the animation to make the work consistent through out.
While designing the printed ephemeras I felt that the logo was still not contemporary enough. With some feed back, many suggested to removed the lines on the logo because they believe it’s the cause of making the logo dated.
I went to remove the strokes and then asked of their opinion again and they believed that the logo looked a lot more contemporary and would look better alongside the DIN typeface.
After deciding on the logo I started to put it into the ephemeras and animation. But doing that i came across another problem. The logo looked distant to the name when alongside. I started to play around with the marque and eventually by flipping the logo it looked better with two sides vertical to each other.
All these decisions have had a positive outcome on my logo, it has created a more contemporary design and will go well with printed ephemeras and animation.
In this session we were discussing the term Sustainability and the term living within sustainability. Ever since the post war us people have come more unsocial and the living has become more unsustainable within society. This has occurred thanks to design futuring. Many designers in the past have created products that have de-futurised has social people by creating products like the Washing machine which once was a social house chore were people would go to the laundrettes to do their washing but since the portable washing machine has come around it has taken away the social side or the freedom from society but it has also come a big unsustainable problem because more houses today have washing machines and with the huge numbers of washing machines the amount of electricity needed is bigger to power every house.
Many products have come around and effected our behaviour like the kettle. Back in the day, kettles had a whistle and was boiled using a fire or gas stove. But now we have electrical kettles which use electricity and it automatically switches off when the water is boiled which unlike the old kettle which had a whistle on top that let you know when the water was boiled. Also boiling the kettle now is instant and you could boil it as many times as you want.
We were asked in a group to come up with similar products or services that have changed our behaviour and one we choose was a coffee shop because now you have Costa and Starbucks where you walk in and come away with a coffee but originally a coffee shop was created as social house were people could have a sit down and a chat.
To solve this problem designers are starting to think of about the Rederective Practice which is where designers try to avoid this problem and try to reduce the chances of de futuring. Designers should start looking at what will be the long effect on our future with their design.
At the end of the session were given a task in our group to rederect a product to create it as a more sociable product. We decided to use the Kindle Tablet because the Kindle has stopped the socialising of going to a library to get a new book. Our idea was to create a Kindle Go which is crossed with Pokémon Go the game were instead of sitting around at home to download a book, you will have to go out to certain places to download a book. This will make you not only healthier because you have to walk but also get you out and start talking to people for directions.
This session has opened my eyes and made me realise that we designers are the cause of defuturing but also we can be the key people to start rethink our mistakes and start creating products and services that can help our future and make it more sustainable.
To recap, my plan for the way finding is to recreate Manhattan island within the exhibition. Like Manhattan island the exhibition will be placed in a grid system to make a miniature scale of New York in a space. The idea is to create a map which will be given at the start of the exhibition and it will be up to the visitors to navigate through the exhibition.
This was the first design for the map, I used concrete texture in the back ground and then added the logo on the outside to create some hierarchy. On the map I wrote a paragraph to tell the visitor why you need this map. On the bottom of the map I have given the exhibits coordinates so it’s up to the visitors to go to the exhibits.
After realising that my project wasn’t contemporary enough I started to rethink my map:
With the use of typography in the printed ephemera I brought the idea across to the map and this was the outcome. The map has changed and it has turned to a more contemporary design. But with feedback I had many suggestions of removing the stroke on the map to see how it looks and also add the typography across the page like the A3 Poster.
This was the finish product when I combined the suggestions I had from feedback. In my opinion this designed is my favourite because it looks interesting, contemporary and the grid system map is clear but also modern without the lines.