PDP – Personal Development Plan

Through out the year Constellation has developed my knowledge of art and design and developed my understanding of how the industry works. For the first term i studied Neo Futurism that looked into the birth of futurism and how the ideals of futurism were first applied to the design.

In the study group we explored key characters in the movement of futurism design and the unique styles of thinking that created a manifesto to persuade designers to design futuristic instead of designing with examples of the past. It was interesting and while writing my essay i learnt a lot more and i came a custom to the Neo Futurism movement. Sant Elia had strong beliefs and by studying him for my research i came to agree with him and i could see the problem we have today were designers have started to go for the retro or rustic look but this goes against the movement. I agree with Sant Elia, that designers should be designing ahead of time and this is were i thought that Sant Elia was fascinating because his designs were so modern they would be to modern for today’s standers. Neo futurism was an eye opening study group which has helped me think modern and unique for my design instead of taking ideas from the past. 

Second term my study group was Sustainability which was very interesting and helpful for my future prospects within the career of design. We learn’t how the early nineteen hundreds consisted of the industrial Revolution and the birth of consumerism  and the following years like the late forties, early fifties was the years when design was given a priority along side the manufacturing of a product. This when the competition on the market was started when there were various choices of products. Then we focused on the sustainable years when companies realised the wasted and the unsustainable way the manufacturing process works. This study group has helped me realise and make me think about how i want to design in my field because the design industry now has developed so much due to green design and products now are designed by planned obsolescence and designed to be recycled or created by recycled products. For my essay i choose to write about how graphic designers make the industry sustainable through the design, manufacturing and afterlife of the product. While researching i have come to discover the new strategies designers use to create a more sustainable practice like the redesigning of typefaces and the typeface Ryman Eco which was specifically designed with sustainability in mind. Also the increase development of using recycled materials to be used within the industry for posters, business cards and packaging. One of the most crucial process to creating a sustainable graphic design is the printing and from researching into the printing i learn’t a lot about printing and the use of Soya inks which are more sustainable than the petroleum based inks.

Unlike Neo Futurism, this study group has helped a lot more for the future and how i should think about sustainability and start at the end of the process instead of starting at the start because in that way i can have an idea what and how i wanted my out come to be like and how can it effect others. Neo Futurism has given me inspiration to think outside the box and be more experimental with my work and try to avoid to take inspiration from the past. Within the study groups i have also learn’t many new skills and developed some such as group communication when working withing groups and debating on strategies. Also i have developed my skill of speaking in front of the class when in the Sustainability study group we were asked to speak about how a product has changed over the years. The new skills i have developed is collaboration and mixing ideas with other fields which has helped gain new ideas and think differently in my work. Also by working with other designers like product design you get the insight of their industry which helps gain knowledge of different target audiences and how they develop their work.

Constellation key notes has helped my studies through out the year. The key note lectures have been interesting and many have made me change the way i think. My favourite key note was Dr Martins boot because after the lecture it opened my imagination and it showed how key target audience is within design. But also it has given me the understanding that people can modify and change your outcomes to suit them which creates character for your company or agency. This would help me when designing within my field of Graphic Communication due to the fact that the industry has such a wide scope of clients and graphic designers need to please them. Other key note lectures from second term has mostly helped me in the way i write essays and also they have given me confidence to speak my opinions and beliefs.

Coming to the end of the year and looking back over the year of constellation and i can see how much i have learn’t from the study group and the key note lectures. Constellation has brought plenty of knowledge and also made me confident with my opinions. Also it has given me a view on design in a unique way and has made me think in new ways when researching and designing in my field of Graphic Communication. Looking forward for next year to see what constellation has to offer, because this year has been a wide opening experience and i feel like I’ve learn’t so much. Alongside my practice constellation works well and successfully broadens the mind giving the individual a wide view on the industry of design and specially with my study group, Neo Futurism and Sustainability both have made me think for the future when designing, Neo futurism makes me want to explore and design unique products and sustainability has made me believe into designing green.

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Comparing two designs

Throughout the last two weeks i have been busy designing and playing around with layouts and how my editorial design spreads would look like and n the end i created two different spread design.

My first design layout for the spread is this and after the research into colour i have chosen to use blue because it gives a friendly and also a healthy look to the spreads. With the cover i decided to go for a playful typographic look.  The idea behind this was to create “OR IS SUGAR” to be quite/ in the shadows of “IS FAT KILLING YOU” because the article is focused on fat and speaks of sugar being the enemy not fat. So with this in mind i created a layout were the blue is the negative space which moves focus away from the sugar and also breaks up the title.

315mm x 315mmThe next spread design layout is completely different but still i carried on with the typographic designed and this time i put the title in the centre of the page and broken up with a red line which is usually seen on posters for sports like boxing were they seperate the names of the two boxers.

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By doing this it gives a similar impression to the other title were the sugar is underrated and also breaks the title up. I decided to carry the red line through out the spread like the blue in the other spreads. But with the line i decided to use it as a hierarchy to make a path for the eye which should create a flow through out the spreads. Unlike the other spreads this one contains gaps to place pictures within instead of placing the text over the top of the pictures.

After discussing my layouts with a tutor, both of us agreed there were more potential with the blue layout because it works well as a health related layout withe innocent colour of blue and also the unique title will attract people to read it when the book is placed in a hospital lounge or waiting room.

Ideas Title layout

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These are some ideas i’ve come up with for my front cover. After research into colours i decided on the colour blue because the blue family has so much variety of colours and many are eye popping and modern. Before the blue i looked at the pink which was beautiful in colour so decided to keep it minimalist and used Verdana typeface because it has different strokes and by using this typeface it could create simple good looking title. But for me the pink wouldn’t do so after finding the correct colour i went on to play with the title and came up with these ideas.

The title works well with a right flush and a left flush due to the fact there’s a break within the title. But the main reason was that the title gave suspicion that “Sugar” was more of a shadow in the back ground, a mystery and in the article it’s the same because through out the years fat has been the enemy but only now we realise fat all along was good for us and sugar ain’t. So with that in mind by putting “Is Fat Killing You” bigger and right flush it stands out and then sugar left flush and smaller gave a mystery aspect for it. I also decided with “or is sugar” to put it white because sugar is white in colour and also makes it more unique and stands out.

After experiment with the blue background i discovered that a small blue box works well and it creates simple yet modern look for the cover. Then from the after playing around with how everything looks the idea came to me to turn the small blue box into a mug giving the impression of sugar in a cup of tea. Really like the idea but after adding the name of the writer the layout didn’t look as good so i moved things around and increased the size of the blue and then came up with this unique idea which works well were the blue and the white are contrasted together and then the Jerome Groopman is creatively put in the corner to follow around the page.

At this time this is were the design is at for the cover and i have edited the text and placed into the layout but haven’t played around with how the context will sit on the page.

Research into Colours

After looking at many examples of editorial design books and magazines i discovered that colour has a big impact on how something looks. Many of the designs had bright colours, eye popping to attract the eye these were good for attracting the eye and also they created a modern look for the editorial pieces.

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Bright and light colours like this stand out from the crowd, they can be seen from a far and not only that they are friendly colours they aren’t dark. These are the kind of colours i would like to use for my book because with my editorial design piece i want it to be seen in Coffee shops, National Health Service buildings and hospitals because in these places the article for fat and sugar would get attention from readers. But to get this attention it needs to look good and be striking.

Although all these colours are pretty and friendly only two possibly three would be used because there’s a chance that more than one colour could over power the piece of work. So i went to research and focus on certain colours and i decided to look at the NHS.

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This was one example of an NHS booklet i found in my research which is beautifully put, it looks professional and also quite modern with these bright blue colours.

The book took me to a page which had these two charts showing different colours within the NHS which is worn by different nurses in the medical profession to helps distinguish they’re place on the line. I knew that Red is used for nurses that work with blood and blues are usually the nurses that work on wards and help patience but in the research i discovered that there are so many more colours out there and some are very modern and just what i was looking for for my piece of work. So while ill be designing and placing text on to InDesign ill be experiment with these colours to see which are the best.

Editorial design Research and ideas

Monday we had the chance to look at examples of books/magazines which gave me few ideas and also helped me with some decisions on my editorial design projects.

IMG_7698[1]As you can see there were plenty to look through for inspiration!

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One of my dilemmas for my design is that i want my design to be professional but also simple and easy to read. Another problem there is a lot of text for my book and i wanted to see how i could fit it all on the page and still make it look new, modern and different. This book gave me the idea that i could fit a picture on one page and then present the text on the separate page and by using negative space it creates a easy on the eye layout. Also the image used has given me idea of what kind of images i could use for my article, “Is fat killing you, or is Sugar?”.

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This is a good example of a designer that has created something unique out of a lot of text. The circles are great opportunity for callouts quotes and information which creates a unique look. After looking at the page i had an idea that i could do the same but create sugar and fat molecules instead of random circles. But after more reflection there is a lot of text and it makes the page look busy and harder to read especially around the circles.

Last thing i was looking at was colour choices because i don’t know how colour would look on a modern book. More i looked on the books i saw a trend of bright colours which stood out and created a unique and modern design for the book. Also i found a blue bordered two pages spreads which also gave me the idea of using NHS colours but i would need to research and search into colour choices. By looking at these examples given me plenty of things to think about.

Editorial Design Workshop

First day back from the Easter break we had a refresh on our editorial brief and then revisited the lecture on typographic detailing and layout.

In the lecture we revisited different layouts such as margins for or novels and columns used for magazines then looked over how text can sit on the page like flush left or flushed right.

Flushed Left: Is where the text starts from the left and the rags are on the right of the page.

Flushed Right: Is where the text starts from the right and the rag is on the left of the page.

There is also a third option which is centred type which is used mostly on invitations.

With placing text there are chance that the text has paragraphs. There are three way s of presenting paragraphs withing layout which is Indentation where the new paragraph starts inwards, this is used in books/novels. Then there’s Hanging Indentation were it’s the opposite. Or another way is to create a gap between paragraphs which is a lot more easier to read but it takes a lot more room.

Then we focused on how could we create a successful layout for our magazines which meant looking at hierarchy and how that a successful hierarchy can create steps for readers to read. This include headings and sub-headings where the headings are usually bigger and can grab attention of the reader and then sub-headings are usually smaller and next to the heading to give more information about the article. In many modern designed magazines there are many callouts which is the name used for pulled out quotes or pulled out information.

Also we learnt about something new which was EM dashes and EN dashes. Em dashes are used within sentences that represent a pause in a sentence,its the same size as a “M” and En dashes is used with dates and numbers and its called EN dash because its half of the size of the EM dash which is equal to the size of a “N”.

Editorial design research

For the final term of the year we have been set a brief on editorial design. Our ole as the editorial designer we will choose one article to interpret through type and image. The article will form the textual basis for the piece but as the designer it’s our job to inform how this text sits within the context of a number of double page spreads and to develop original images that work alongside your text.

After reading through the 10 different articles, i decided on the article “is fat killing you, or is it sugar?” by Jerome Groopman because i like the idea of designing a book/magazine on health like NHS and healthy life style. Also i follow alot of magazine on healthy life style but most are boring to look at and this could be a nice opportunity to change that.

Before doing any designing there’s the need for research so i went at it to find 5 unique designed book/magazines to get some ideas on how should i go at it to design my article.

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My first layout i came across was this where on the left page it contains the context and the left page is a page with an example on it. If i went on to designing my editorial magazine in this manner i would be placing a picture on the right side, but this design works well with the use of the black so there’s a high possibility that the layout won’t work as well if a used an image.

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This layout is interesting and the reason i have chosen this is because i like how the designer has used the images and how he has placed them. By looking at the design i can picture my images coming out similar in the shape of sugar cubes due to the artical have chosen about sugar and fats. The idea of cropping the images work well and the slanted text works beautifully with the shapes.

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Reason i chose this design layout was because it gives me an idea of how i could place my text in a more exciting manner. The context are all placed along side the pictures creating a unique and simple layout. But there are problems can occur by doing this such as rivers appear in the text and also it can drive people crazy because they have difficulty with reading the text.

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On this layout it contains a key strategy where the designer has plit the two pages in half to show two different sub heading and they re context. This is unique because in any other book/ magazine designers separate headings on different pages but with this design layout the two context are split up across the two pages.

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For my 5th chosen design is this because unlike the other designs this one is simple and minimal. This is great example of how simple design works well with the context, but unlike this magazine my design will include a lot more text and also images so for that reason my preferred design is the first layout followed closely with the second layout.

Both designs could help me create a successful design, because both have the ability to hold a successful amount of text and information and still have space for images and pulled out quotes.