For our digital ephemera we decided as a group that a GIF should be a good strategy to bring the awareness of Dyslexia throughout social media.
A GIF is a lossless format for image files that supports both animated and static images. “a GIF image”
GIF images are used in social media like Facebook and Facebook messenger which is very broad advertising billboard for raising awareness like Dyslexia.
The idea we came up with was using this poster layout to start off. In the GIF the image would start off by an untouched “Can You Read This” and then all of a sudden they brake into the image above. Then after a second or two the second letters will turn into numbers to bring Dyscalculia into the mix and then the rest of the letters will turn into handwriting to bring Dysgraphia into the GIF. By doing this, the GIF can advertise Dyslexia, Dyscalculia and Dysgraphia like we try to in the animation and posters A3 and A5.
After many changes and decision making in our group we agreed on a story board design for the animation. Similar to the other designs this story board contains more information and more typography effects. The animation will start off with a question “Can You Read This?”. This will attract the attention of the reader but then second later the line deforms and disappears into the white back ground. Then after a faint question appears asking “Are you Confused?”. As it sits on the screen it moves around faintly making it difficult to read before spreading off the page to let the sub title dyslexia to appear. Dyslexia appears on the screen but spelt wrong “Dysleiax” before getting backed spaced and corrected. We all agreed that the “Dys” should stay on the screen and then “Calcular” should appear along side as numbers and mathematical symbols come crashing over the screen. Then same goes to Dysgraphia, the Calcular and the numbers disappear then “Graphia”appears alongside in the effect of someone writing it out. The next frame appears after the screen zooms into the Dysgraphia creating a black screen that contains the white text “Are you affected by this?”.The reason we wanted to swap colours was to give the impression of a coloured screen used by people with dyslexia which helps them to read (Like the research i did on Dyslexia Colours). The next few frames give the audience the information for support such as, website and email address on the Organisation that we came up with which is called “canyoureadthis.org”.
In the group we decided we wanted a voice over so two of us went off and done some scripts and recorded one another’s voice to see who was best.
The storyboard is very successful and the effects and how the animation flows works well. Our aim was to make sure that the animation would flow and not be confusing. Also the use of an audio voice over would support the animation by giving more information and create more understanding of the animation.
It’s getting close to the end of the Study group lectures now but in this lecture we talked about Re-directive (redirection) in Sustainability. This is what’s being happening in the world of design and manufacturing now, in the present after people decided to start designing green. This is when designers and manufacturing have started to be more efficient in the creation of products so they could be sustainable which leads to slow consumption.
Stuart Walker a Professor in Radical design in Sustainability talked about the idea of reusing products in his book “The spirit of deign”. Reusing, can be placed in many ways like, using a product more than once or designers can create a product that is multipurpose. By doing this they slow down waste because people will be able to use this product for longer and it would be more useful. Another solution is creating products that last and also can be repaired to last in this way people won’t be throwing products away and buying similar products to replace.
Like a bottle of Water it isn’t sustainable. Distributing, Creating, Collecting, Vending and using the product have all unsustainable points but you only need some imagination from designers to create something sustainable or reusable for them.
Plastic bottles aren’t biodegradable so some people have found new uses for them like these plant pots.
But in the near future manufactures need to find new ways of creating plastic bottles and make them sustainable form the manufacturing to the throw away. Because the extraction of plastics ruin environments and even when people throw away bottles after use they still ruin environments/habitats.
I believe as a designer that we should look at the problems and take in the guilt of the problems we have cause to the world and start create a solution for them. It’s us designers have caused the problem and specially Graphic designers we have created the increase of consumption because with our talent we can persuade people to buy things. There are solutions like reusing materials and products or researching into different ways of producing work.
After designing the posters i asked for opinions on them by my my design activist group. They liked my work and prefer some more than the others and told me how to make them better.
The first change was moving the help line from the pink into the white. I prefer it like this because its more simple and it brings out the hierarchy of the “Have You Got Dyslexia”. Out of the designs this is one of the favourites my group liked. After the feedback i went back and created some more designs.
Next i moved on to create some Dyscalculia poster alongside my group mate who also was designing some posters. Both of my minds can make the difference and we came up with this unique design of moving numbers and the white bleeds into the numbers on the black square.
The next poster i designed is similar to the other poster were the type is over whelmed by the white background. But unlike the other poster the text is more centred and is more simple.
After looking through my designs i wanted to re design a coloured poster, so i went back to InDesign and Illustrator and decided to create a similar type of poster but with a new colour and a new phrase ” Can you read this?”.
In my opinion i prefer the type blending into the white back ground because they are more modern looking and it works well as Dyslexia.
In our study group we were given a task to find a definition for sustainability that relates to us Graphic Communicators and after we had to find 3 examples of sustainability that links to the discipline area. These examples can be a product, a service or art work.
In my research i discovered some quotes and definitions that links to Graphic Communication and Sustainability. Brian Dougherty the Author of the book Green Graphic Design spoke that Graphic Designers should “start at the end of the process instead of the beginning” because in this way we have a clear target of what we want to make and what we want to achieve. This makes sure that we don’t waste products like paper when doodling ideas and over printing things because we keep changing the piece of work. If we have a good idea what we want to achieve we know how to reach it, there won’t be any necessary work which leads to waste.
Another definition i discovered was said by the National Sustainability Committee in 20117 which stated that “Sustainable Communication Design is the application of sustainable principles to communication design practice. Practitioners consider the full life cycle of products and services and commit to strategies, processes and materials that value environmental, cultural, social and economic responsibilities”. This is different to Brian Dougherty definition because with this it says that we look at the product life cycle like other designers like product and interior. But i agree more with Brian Dougherty because it makes more sense for us Graphic Communicators. We have the skill to effect people and only by looking at what we want to achieve we can do it.
After finding some definitions i started looking at some example of sustainable Graphic Design work. In the course we have come a cross First Things First Manifesto. Written in 1963 and published in 1964 by Ken Garland along with 20 other designers, photographers and students, the manifesto was a reaction to the staunch society of 1960s Britain and called for a return to a humanist aspect of design. It lashed out against the fast-paced and often trivial productions of mainstream advertising, calling them trivial and time-consuming. It’s solution was to focus efforts of design on education and public service tasks that promoted the betterment of society. The manifesto spoke about the possibilities of designers being sustainable and helping the societies which all had up to create a successful evolution in Sustainability for the future. It’s an example that shows graphic communicators working together trying to create a green future.
Next example i found was a tool which is increasingly getting popular because it is very sustainable. The tool is a press which has been around for a long time but now it’s coming back into fashion, instead of pressing with inc now graphic communicators use it to imprint in paper or recycled card because it’s recycle friendly and by not using inc it reduced pollution of creating the substance.
As you can see the imprints into the card is very effective and also the idea that designers use recycled papers/ card makes the process sustainable.
Also designers start using food colouring and coffee to create designs because they are more natural, environment friendly than paint ad printing inc. Designers now have started to look back to the past for sustainable products like lino printing which is cheaper and more sustainable than using paper and inc in paper. Some designers use objects to design on than paper because they try to reduce deforestation.
There are many ways Graphic Communicators work along side sustainability like I’ve seen in my research. I’m really interested to try some of these techniques like the pressing because that would be nice skill to achieve. The fact that designers start looking back to past for inspiration is unique because it brings up a modern twist on them and with the technology of today they create a useful and successful tool for the job of green designing.
After learning how to cut and split up letters and words i went on to start creating some examples.
I wanted to have a phrase on the poster to pull the in the audience so i decide to use, “Have you got Dyslexia?” because it’s questioning the reader and make them more involved/interact more with the piece.
The idea i was going for was to create an A5 piece that could be placed in newspapers, magazines and under doors in halls of residence, this way we can target the target audience in many strategic ways.
After searching on colours for dyslexia i wanted to bring some colour into the piece and with this i had an idea if the letter that are on the colour could be readable to the audience and that the letter which are on the white could be more difficult to represent dyslexia.
With “Have you got Dyslexia?” i decided i wanted to cut the letters up, delete parts of them and fade as well to show different ways people with dyslexia see type. But also while wanting to do this i wanted to make it obvious that people can be able to read the ephemera.
After more looking closely i came to like the ephemera design but then thought about how does it compare to the animation. In the animation we have moving type, fading type and type that breaks up but no colour only black and white themed. Throughout the information bit of the animation were the type is playful, the type is black on a white back ground and then when it comes to where to get help bit, it changes to white type on black and the type is readable. So i went back to designing and came up with a similar poster but with the same colour theme as the animation.
Both look good in my opinion , the black and the white look more simple and modern. I started to realise that i should find a new phrase so i decide to use ” Can you read this?” because its a question and would work similar to the last question and also it is used in the animation at the start to bring an audience.
Again the words disappear and with this it works more efficiently because the white space around looks like it’s swallowing the type up. I prefer this piece than the others because it’s more deep and mean full to the reader and also even people without Dyslexia struggle to see it.
I’m pleased with my work so far, but i think with more playing around i could find a more successful piece of work. But it’s a good start and i have used my learning well in my research.
For people with Dyslexia they have come up with new typefaces to help them read and write. But there another solution which is using colour paper or coloured lenses which form the type to be readable for the person.
Reading and writting in Dyslexia can be very discomfortable one sufferer remembers how, as a child, she used to try and physically pin down the words with her hand as they kept appearing to jump off the page. Many people with Dyslexia have gone through this and believe that this is the normal reading experiance.
Unlike Dyslexia, which is a distinct neurobiological difference and for which there is no “quick fix”, the effects of Visual Stress can often be easily and inexpensively remedied by the use of coloured overlays or lenses. However, although colour can often be the key, not any colour will do. For each individual there is a specific hue (tint) and saturation (depth of colour) that will “work” best, so it is important that a sufficiently wide selection of colours is provided so that everybody’s needs are met. In some cases individuals requiring a deeper saturation “double up” two overlays of the same colour to achieve the desired effect.
By doing this research i have discovered some new information which could help me create some unique ephemera work for Dyslexia. For example i could use the colours to attract attention or using it to show how dyslexia works with colours to help them. The bright colours yellow, grass green, Aqua are very useful to create an eye popping ephemera.