Neo Futurist Manifesto: Sustainability and Environmentalism

Today in our Constellation study group we looked at the topic sustainability and environmentalism in  Neo futurism and how has it progressed through out the years. Sustainability and Environmentalism are different to each other and in the blog by Paul Kingsnorth, “Confession of a recovering environment” he reveals the differences of both.

Environmentalism consists of a social movement regarding environment conservation and preservation that strives to persuade or induce the political acceptance process by lobbying, activism as well as education for protecting natural resources and eco-systems. It aims to control pollution and protect biodiversity by focusing on balancing the various natural systems by becoming more earth friendly.

Sustainability, in contrast to the environmentalism, represents the idea that human society should operate by utilizing industrial and biological processes that can be sustained indefinitely. This implies that those processes are cyclically rather than linearly oriented. As a basic concept, sustainability focuses on creating a better world and not compromising the ability of future generations to meet their needs by embracing three core aspects: environment, economy and social equity.

In the lecture we looked across a time line and started looking at the first time when people started realising about what people are doing to the world.

1798 – Thomas Robert Malthus published an essay on “Principle of Population” which he argued that increases in population would eventually diminish the ability of the world to feed itself and based this conclusion on the thesis that populations expand in such a way as to overtake the development of sufficient land for crops.

1931 – “Grey Owl”  He  wrote numerous articles, books, films and lectures on his views of conservation that reached audiences beyond the borders of Canada, challenging people to re-evaluate their relationship with nature. His conservation views largely focused on humans negative impact on nature through their commodification of nature’s resources for profits, and a need for humans to develop a respect for the natural world.

1956 – We had the Hubbert Peak theory that stated that for any given geographical area, from an individual oil-producing region to the planet as a whole, the rate of petroleum production tends to follow a bell shape curve. It is one of the primary theories on peak oil and the first theories.

1962 – Rachel Carson wrote a book called “Silent Spring”, Carson turned her attention to conservation especially environmental problems that she believed were caused by synthetic pesticides. The book was published in 1962 which brought environmental concerns to the American public. Silent Spring was met with fierce opposition by chemical companies, but it spurred a reversal in national pesticide policy, led to a nationwide ban on DDT for agricultural uses, and inspired an environmental movement that led to the creation of the US Environmental Protection Agency.

1974 – In this year the world came to recognise the O-Zone depletion. Scientist discovered that the O-Zone layer was thinning because of industrial gasses in our atmosphere.

1984 – Bhopal Disaster was a gas leak incident in India, considered the world’s worst industrial disaster.

1986 –  Chernobyl. On the 26 April 1986, one of four nuclear reactors at the Chernobyl power station exploded. The Chernobyl disaster was a unique event and the only accident in the history of commercial nuclear power where radiation related fatalities occurred.

1997 – Kyote Protocol was launched, It is an international agreement linked to the United Nations Framework Convention on Climate Change, which commits its Parties by setting internationally binding emission reduction targets.

All the disasters and key individuals protest to create a more environmental and sustainable future for their children and ours, but in some places like Canada the idea of wealth has took over the countries beautiful environment.

In 1993 Canada had 750 Mt of oil getting extracted but through the years some occurrence happened which caused a huge increase in extracted oil in Canada. The mount of oil getting extracted in 2011 was 23,590 Mt (Mega tones). The government of Canada decided to start cutting down environment reserves down to create a more sustainable future for the country. By cutting down the environment they could extract Tar Sands which is a combination of clay, sand, water, and bitumen, a heavy black viscous oil. Tar Sands can be mined and processed to extract the oil-rich bitumen, which is then refined into oil.

This led to nature and it’s wildlife to be cut down to make way for big machinery and industrial gasses.


This image shows the mass corruption of the beautiful forests of Canada due to Tar sand mining. Some scientist hope this will be the end of destructions of environment like Hallmarks, sustainability city he has come up with a list of 7 things that every city/country should realise when creating a greener and healthier world for the people and the nature we share with.

The seven points hallmarks gives us to create a sustainability city are:

  1. Energy
  2. Buildings safer, cheap and comfortable
  3. Streets fit for people
  4. Rethink Waste
  5. Planning for shortage of water
  6. Moderating the heat island
  7. Green spaces work for people and wildlife

All these things need to be realised and carefully analysed to create a sustainable city.


By next week we need to send a picture to our study group lecturer that shows one of Thomas fisher’s identifications. Thomas Fisher is a designer and also a publisher of a book he wrote called Architecture design and  Ethics and it is quite similar to hallmarks sustainability because he also gives us the readers some ideas of the things we need to recognise when creating a new sustainable and environment friendly city or design.

I’ve decided to find a picture to answer “Instead of throwing it away, reuse or recycle” because in our world today we have a mass population and that means more waste. By recycle or reuse we can reduce the impact of waste.

These are washing machine drums that have been converted into lamp shades. This shows how designers can help other to create sustainable future by reusing old machinery and use them to create something unique. My personal opinion is that we designers should start researching and use recycled items to create new possibilities because it will help reduce the amount of waste and create a more green earth. Instead of cutting don trees and mining for metals to use for our work, why just use what has been used.


Cardiff In Image

We were set a task to go into a group of four and in our groups we were given a list of four things we need to take pictures of. On our list it said that in our groups we need to get pictures that will fit the categories “Land of my fathers”, “City of Unexpected”, “W’exit” and “Concrete Jingle”.

Together we decided on four pictures that answered the four categories on our list and then present to the class.

  1. City of Unexpected


Roald Dahl’s City of unexpected left us some unexpected surprises. This Rabbit was created for the City of Unexpected festival and has been left on top of the castle gardens wall to watch people pass. This was our choice for the category because it is obvious what the picture is saying.

2. Land of my fathers


This image suits the category very much because the statue of Tasker Watkins stands strong and proud in front of the Principality Stadium which gives an image of a Father looking over our land and also the stadium in the background also a symbol of the category because in the stadium we hear the song “Mae hen wlad fy nhadau” sang out at the start of every welsh football or rugby game.

3. W’Exit


Wales Exit category gives the idea of Wales leaving the UK following Brexit. This was the most difficult category on our list but we had a lot of help with Photoshop in this image to add the National flag in the window underneath the fire exit which presents the idea of Wales leaving the UK.

4. Concrete Jingle


All of us in the group had the idea that Concrete jungle should be an image of buildings because most are concrete built and when together they look like tall jungle trees standing tall throughout the city. Problem was that Cardiff isn’t like New York because the Manhattan island looks like an entire jungle created of Skyscrapers. But after looking deep into the city we came across to a building site where there was a construction of some buildings and also the deconstruction. The image show the Concrete jungle getting demolished which ironically resembles the jungles and rain forests of today were the trees get cut down for materials in industry.

This task was a lot of fun and gained more team work experiences. Our group work got good feed back because we showed the categories in Explicit manner. This means that the photos had hidden context which made the audience think more deeply to find the category of the image.

Image: Implicit and Explicit

In this lecture we learn’t how images can be used to portray messages from the obvious to the less obvious. Implicit are photos are usually metaphorical that contain hidden messages and meanings.  It is an indirect way of implying an idea by the photographer or designer. Unlike Implicit images, Explicit are images that have a direct idea or message to the audience.

We looked at example pictures of these terms like the ” The Falling Man “.


This image is an explicit photograph, taken by an American photographer called Richard Drew. Its an explicit image because it ain’t obvious whats happening, the background ain’t exciting there isn’t any attraction. But when we look more closely to the image the background comes more recognisable. The strips running down on the left side are darker than the lines on the right which tells us that the background is 3D and suddenly it all comes together. The image is a man who has jumped out of the World Trade Centre “Twin Towers”. Because the photo is unclear to start with, this makes the photo an Explicit image.


Straight away you can see what the image is showing. This photograph shows the refugees arriving on safe soil after escaping from their home country because of violent wars. These images are used in newspapers, online and on the news because it presents an obvious story/ message.


After the lecture we were set to do a task which started by us being placed into pares and then take a individual Explicit photo. I was with Ffion for this task and both already had an idea what we wanted our photos to show. My idea was to create an explicit photograph that showed a hidden message of my personality and physical appearance. I am short in height and i’m always thinking of things, like new designs and ideas. so i though if Ffion took a picture of me from my face up, while i look up into the emptiness. This will give an idea of my height and also with my eyes looking up brings the idea of me thinking.

We had three images in the end of myself and we had an hour to edit them before presenting the class. I like the blue one because my blue eyes stood out on the blue wall but my favourite one was the third image because it shows the emptiness and also my smile gives the idea that i’m creative thinking and it makes me happy even though i might be looking up at others most of the time. It was a great laugh creating our explicit photograph an i use this one as my Twitter profile picture already so i got something out of doing this task.

In our pares we have been set to create an Implicit image as well and i will be writing an other post on that task when we finish producing the final piece.


This week we got a grips with Adobe Photoshop which will help us in the future when editing photos from the internet or our own photography. In the workshop we created high contrast images for making photo screens ready for when we start doing some screen printing.

It had to be a photo that you have taken but other than that it could be anything, so i decided to use a photo of a Citroen DS3 WRC because i have a love of rallying and also the Citroen DS3 rally car is finishing and the C3 is taking its place next year.

ds3 s2000.jpg

I took this photo on the weekend when watching the Rally GB over the weekend. This picture is great to print because its a close up picture and also it has some action to it.


First job was to change the picture into a black and white by going on image then select grey scale. After that i played with some contrast and brightness before moving on to the filters.


First filter made the picture darker and all the white a bit brighter, by doing this the image loses some detail on the car as seen on the bonnet.


The second filter brings out the details of the logos and creates a better picture. i expect that when these two picture come together it will create a interesting picture and hopefully the car will stand out from the darkness of the background.


Pretty happy with the emerged picture of the two layers. Like i said it has brought out the cars details such as the logos and sponsors. Now i just hope that the picture will come out well when doing some screen printing. If the picture doesn’t show through on the screen printing i will choose a better photo but it will be simple and an image of an object.


I’ve decided to use this photo as a back up because the rally car is a very complicated shape to use for screen printing. With this it will stand out and the picture will be more effective in the screen print.


This is the image when i placed it in Photoshop and gave it some editing to create a unique shade and will help me with the screen printing.

Constellaition – Archigram

Today in our study groups we learn’t about Archigram, which was a group of male architects that was based at the architectural association in London. It was a Neo futuristic group which presented images and diagrams in order to create a new reality.

The group was consisted of 6 architects all from different fields but all six had the same opinions on architecture. Peter Cook, Warren Chalk, Ron Herron, Michael Webb and David Greene set up the group and together they created a magazine/ blue print document to show their thoughts and what should the cities have in a new exciting architecture.

Cities are growing and evolve, they carry every generation and in the generations cities change and evolve with the times. Well the Archigram group came up with crazy, modern and unique idea to evolve the cities to create simplicity in architecture and also create a more interesting and exciting ways to go at architecture of buildings. They wanted to move away from boring concrete and past years materials and move on to more new more modern materials when constructing buildings. They wanted a new style a new unique look to buildings and make them efficent for the ever evolving cities.


zvg001Ron Herron designed this really futuristic city and very boncers idea of making a city that walks. The idea was that the city was never boring the city will have a different environment, so a walking Cardiff could move from South East of Wales and crawl to the North or even move to a completely different country. It’s hard to believe that in the 1960s architects were already thinking of these out of the box ideas. In this century we have quite similar ideas but not in the large scale design of Ron Herron’s idea.

harmony-of-the-seas-1-1170x660We have large cruise ships on our oceans, these are huge floating cities with cinemas, number of restaurants, gyms, number of shops and swimming pools, play deck and many other things including the wonderful view of the ocean around the ship. But theres one interesting cruise ship called “MS The World” which carries peoples homes for all year round. People pay a resident unit to live on the ship or for a second home. It has 165 residential sweets, and can carry 100-300 residents including their guests which gives it a gross weight of 43, 524 tons. On this 644 feet ship it has a city on bored including grocery store, some pubs and restaurants, athletic deck and more. This ship is a moving city where people can live on the ship all year round.  In a way this is similar but in a small scale of Ron Herron’s walking city and also it floats instead of walks.

But unlike Ron Herron and his group the cruise liners designer have been created and are in use, the designs and ideas done by the Archigram group never made it to the construction process. All of the idea was hand drawn as concepts, which is very sad but the future is ever evolving with the technology so maybe we shall see the unique designs come to reality in the future.

After learning about the group and the architects beliefs you could see that all six have the similar thinking and ideas as Sant’Elia who also doesn’t like the decorative side of architecture and also they believe that we all should live in the here and now and make the best of what we have now.

Typespecimen Poster feed back

Monday was our presentation day for our week project creating a typespecimen poster. We were set in pares to discuss each others posters saying some positives and negatives. Then our lecturer went around the parings and in our pares we present our feedback of the poster to the class. Then the class and the lecturer gave us their thoughts to the poster. The poster i decided with was this because i really liked how it springs out of the page and also it fills the page better than any other poster i had designed.


The feedback we all had four posters was to stop bleed on the page which means to trim the page to get rid of the white frame around the page. But the feedback i had aimed at my poster that titles that runs down the page doesn’t work on posters and also the “R” should be bigger and bolder with date to be less of a size and in a grey colour. Well in my research i discovered that some retro Rockwell fonts used in surf culture have their dates or numbers bigger than the actual name or title of a surf brand. So my opinion is to play about more with the dates and also the “R” to see what ill come up with.

With all the feed back i’ m gonna make sure that my poster will be done again with some small and possibly big changes.


My fellow designers also had few positives and negative feed backs on their posters, but all were very interesting and all were unique in their own way which was nice to see because it brought some verity on the studio wall.

It was very interesting and eye opening unit Typography and i really enjoyed coming to know different terms and ways to present letterforms in illustrator and InDesign. Looking forward to move on to a new unit to see what it has in store for us!

Typespecimen Poster Designing


After all the research on Rockwell it was time to start designing posters. In the brief it is asked us to create an innovating and exciting poster and they have to be designed and created based on what we had learnt over the four weeks of studying Typography.

I had some ideas of how could I make my poster unique when analysing other posters which I’ve already posted on my blog in research.


The pictures are photos from my sketchbook that include my designs. I completed around 10 designs at first and asked my tutor group what they thought of them. They said that some of my designs didn’t really comply to one point of the brief because the poster included an image. However they really liked the designs which used numbers more than letters, for example I’ve used the date ” 1934 ” as a prominent heading which captures the eyes of the readers.

This got me thinking of combining the numbers in my designs, so after more contemplation I came to three different designs which incorporated the idea of using the date to attract the eye of the audience.

rock3jpgrock2-jpegrock1-jpgI took these three posters forward and designed used illustrator and InDesign to bring the text into the columns on the page.

Out of the three my least favourite is the second poster because the page seems very empty, I wasn’t using the blank spaces well and the numbers look like they are just there to fill the space. Also, there aren’t any punctuation marks, ligatures and glyphs in this poster whereas in the other two posters I have added them which results in a more effective posters.

I’m torn between to the other two posters because the different shades in the first poster really brings out the text,   the big bold black date and the Rockwell on the side with the big grey iconic R standing out in the background creating a 3D effect  on the page. I also like on the layout of the first poster where the text has been placed in a way that makes the reader focus on the font in between the letter and the emptiness, thus creating an impression of looking into the past of the typeface. Looking back into the history, learning about the typeface in a detailed manner.

Both posters have a retro and surf style look about them, in the third poster  the date stands out on the page and the way it is placed, overlapping , gives a wacky,  retro, cool feel which highlights the possibilities of the Rockwell typeface.

All three posters are made and designed into columns, these columns create a systematic layout to the text and as you can see on the posters the three paragraphs are neatly placed on the paper. This ensures that there aren’t any rivers forming in the paragraphs in between the lines.