Our first brief for second year was to have 100 ideas for mark/logo for ourselves to put on a portfolio. The logo needed to represent you and what you represent when designing. Before putting my ideas down I thought about things that could show my personality and what I represent when designing. After deciding that I wanted to show modern or minimal style to design in my logo I started to put ideas down. To start the ideas came quick but when reaching 20 ideas it got more difficult. For my logo I wanted to show my initials BG or G for my surname so after many evolutions of my initials and using shapes to create unique, modern and minimal styles of my initials I reached 100.
The task was set or a week so within the week we had a tutor group were we get feedback on our logos. I had very useful feedback from my group and tutor, we discussed many of my ideas and had many compliments on how I used shapes or negative space to create logos. But one thing we discussed that most of my logo didn’t show a lot about my personality and they told me to try to experiment with visual images instead of initials.
I moved on to draw some visuals that represent myself and to do this I added hints or symbols that represent Wales/Welsh because I come from a strong welsh family. I did some research on Welsh Celts and the symbols they used. While looking through I found a celtic symbol which was called the Triskelion.
The meaning of Triskelion is considered to be a symbol of progress, personal growth and improvement because it looks like it is moving and in that sense shows the idea of progress and improvement. With further research I also discovered that the spiral itself I a symbol and it’s meaning is new life. All these meanings do describe me and design. A designer improves things and makes progress for companies and makes them grow but also, myself with more knowledge in University will make me gain more personal growth in the knowledge of Graphic design and I always try to improve my work which leads to my progression I the field. The spiral also symbolises design and me because graphic designers can release new life on a logo/brand when redesigning for companies but also the spiral can show something about me such as having a Kidney Transplant is like having a new release of life and going to university is giving me a new vision into design.
Throughout the process of coming up with 100 ideas it has given me a new insight into how I should start every design project because usually I would do 10-15 designs and go with one of them but by sketching 100 ideas you come up with more variety of designs and with more ideas you get a better chance of getting a more successful design in the end of the process. Also by designing a logo that had to show your personality it has show how important it is to get to know your audience or client when designing because after more thorough research into welsh heritage I found the information about the Celtic symbols. Getting to know your client and brooding your knowledge will make it easier to get to 100 ideas.
After designing the posters i asked for opinions on them by my my design activist group. They liked my work and prefer some more than the others and told me how to make them better.
The first change was moving the help line from the pink into the white. I prefer it like this because its more simple and it brings out the hierarchy of the “Have You Got Dyslexia”. Out of the designs this is one of the favourites my group liked. After the feedback i went back and created some more designs.
Next i moved on to create some Dyscalculia poster alongside my group mate who also was designing some posters. Both of my minds can make the difference and we came up with this unique design of moving numbers and the white bleeds into the numbers on the black square.
The next poster i designed is similar to the other poster were the type is over whelmed by the white background. But unlike the other poster the text is more centred and is more simple.
After looking through my designs i wanted to re design a coloured poster, so i went back to InDesign and Illustrator and decided to create a similar type of poster but with a new colour and a new phrase ” Can you read this?”.
In my opinion i prefer the type blending into the white back ground because they are more modern looking and it works well as Dyslexia.
Today for our afterlife session we had a local designer called Gareth Strange who works at the company Brand Sixty-Eight. In his presentation he discussed his experience, the process and also tips for us.
From a young age, Gareth always wanted perfection when he was doodling and sketching, he struggled with perfection but through help and practice with his Nan he came to embrace imperfection and started to admire the mistakes.
He was torn between illustration and graphic design when coming to study at Cardiff’s Atrium. But through freelance jobs along side studying, he came to enjoy Graphic design and communication.
After finishing Uni, he went around local designers in Cardiff with his portfolio to ask for jobs, and through this he found a job at Bluegg a company that was based on the bay. He worked there for few years and in those years he created unique typefaces by hand and then scanning it into digital. He left and moved on to another company called Brand Sixty-Eight were he used these typefaces an awful lot. But after couple years there this year he’s left and started his own company with his partner which is called John&Jane that focuses on Graphic design and illustrations.
After he gave us his experience and process he told us key tips which are quite similar to the other afterlife designers such as make your company your own, Exam yourself and only you can know how much money you can get for your work. H also told us that social network is your bill board to advertise yourself and the company so make sure that we post and share our work.
Gareth Strange was very interesting because he was a local guy who’s been very successful in the field and also i can relate to him because, i struggle with imperfections and i should start to admire them.
In this afterlife session we had our very own Matt Bonaccorsi who spoke about his life in the design industry.
His Career in design started when he was pushed into studying in collage by his parents, In his collage he discovered the craft of metal pressing and design used for coins and medals. After three years in collage he went to study the craft in university before getting a job. After meeting his wife he moved to Cardiff where he worked in the Royal Mint were he designed coins and medals. One of his biggest jobs was to design the Olympic medals for London 2012.
Now he has a family hes opened a small business doing big projects such as the Lord of the Rings coins and Dr Who limited edition coins for BBC. Also he does work for countries abroad in Europe.
The after life session was great because i never thought about designers focusing on coins and medals and it was an eye opener to know that our lecturer Matt Bonaccorsi had done all these fantastic projects. The main tip he gave us was to take opportunities as they come and this is what i’m gonna do in my journey in design.