After deciding on the design I wanted to move forward with I went on to further develop and get some accurate measurements done.
I wanted the shelve to be 500mm in height and width and then a depth of 300mm which is the max measurement aloud on this brief. After final adjustments I went to the wood shop to start making a prototype of the shelve to see if my designs and measurements are working with each other. A prototype is an early sample or model of the product to test it’s concept and is used to learn from before doing the real build.
To make this Prototype I would be using a cheap engineered wood called MDF- Medium density Fibre board which is made by using broken down fibres from hard or soft wood and mixed with a binding resin.
Firstly I cut the wood to accurate measurements then after doing that I moved on to measure out the cut for the slot joint. The reason I wanted to make a slot joint was to make it an easy product to build and if it went on to mass production it could be sold as a flat pack. The sheet of MDF was 500mm in height and width of 300mm. To make the slot I needed to find the centre point which was 150mm then make a line from 150mm to the edge of the MDF. Then with the other board I measured the thickness and added that to the board. I did this to the other board as well, this will let the Horizontal and Vertical board slot together nicely and flush with each other.
This step was the tense bit of the build because even though the build is simple, the product is built only using these two slots so they need to be accurately cut and also should be aligned perfectly to make sure that the shelve wasn’t slanting to one side. To cut this slot I used a band saw and cut straight down the lines then moved the saw out from the cut. This only left to cut lines parallel to each other, this is shown on the board (top Right). To get this slot cut clean I had to travel back down the grooves and bend the blade into the waste wood and doing this again on the opposite groove which then overlapped making the waste wood to fall out. (Example of this cut is on the second board on the bottom left). To clear the remaining waste I used the band saw and cut a number of lines which made the wood weak and when sanding it they fell out.
Eventually after the sanding the waste wood from the slot it was time to slot the wood pieces together.
I was pleased with the outcome of the prototype because it gave me the necessarily feedback I needed to start the build with the proper material and it was a good experience to learn how to use the band saw. It wasn’t a complete success because the slots were slightly wider than the thickness of the wood, this caused the slot to be less tight around the wood which made gaps which is visible in the images. To stop this looseness I made some quick fix pegs to make it work better, but from doing this prototype it has gave me an idea of how to avoid this in the real construction of the product.
Critical is not necessarily negative. It can also be a turn away from what exist, a language, wishful thinking, a desire and even a dream.
Critical design is a testimonial to what could be and offers alterative that highlight weakness within existing objects. Humour is an example of what could be found while using negativity and it creates a positive way of using negativity.
Example of this is Dunne & Raby who uses design as a medium to stimulate discussion and debate amongst designers, industry and the public about the social, cultural and ethical implications of current and emerging technologies. Its practice is centred on Critical Design, a critical theory approach to design.
“Huggable Atomic Bomb” – Dunne & Rabby
Another example of Critical design is these teddies:
Although these teddies are designed from negativity and they are quite unpleasing but from negativity there is positivity and in this example these teddies could be useful when teaching kids about diseases and also brings awareness. It also makes something dark seem more brighter.
In this session we were also ask to paraphrase a quote from the read “Speculative Everything”.
Many designers assume that design is the answer to make everything nice and pleasing but no designer wants to fabricate a ugly or dark product. But this doesn’t let the mind explore and engage with complexities in human nature. The creative industry need to realise that using negative or dark themes within design can persuade or make people to take action and from that negative action it produces a positive reaction.
This session has given me great understanding of how to persuade people. At the start it sounds wrong to think of negative things and thoughts but you come to understand from that negative action the designer creates it makes a positive reaction. It is a strong persuasive tool to kick people into action.
Our first brief for second year was to have 100 ideas for mark/logo for ourselves to put on a portfolio. The logo needed to represent you and what you represent when designing. Before putting my ideas down I thought about things that could show my personality and what I represent when designing. After deciding that I wanted to show modern or minimal style to design in my logo I started to put ideas down. To start the ideas came quick but when reaching 20 ideas it got more difficult. For my logo I wanted to show my initials BG or G for my surname so after many evolutions of my initials and using shapes to create unique, modern and minimal styles of my initials I reached 100.
The task was set or a week so within the week we had a tutor group were we get feedback on our logos. I had very useful feedback from my group and tutor, we discussed many of my ideas and had many compliments on how I used shapes or negative space to create logos. But one thing we discussed that most of my logo didn’t show a lot about my personality and they told me to try to experiment with visual images instead of initials.
I moved on to draw some visuals that represent myself and to do this I added hints or symbols that represent Wales/Welsh because I come from a strong welsh family. I did some research on Welsh Celts and the symbols they used. While looking through I found a celtic symbol which was called the Triskelion.
The meaning of Triskelion is considered to be a symbol of progress, personal growth and improvement because it looks like it is moving and in that sense shows the idea of progress and improvement. With further research I also discovered that the spiral itself I a symbol and it’s meaning is new life. All these meanings do describe me and design. A designer improves things and makes progress for companies and makes them grow but also, myself with more knowledge in University will make me gain more personal growth in the knowledge of Graphic design and I always try to improve my work which leads to my progression I the field. The spiral also symbolises design and me because graphic designers can release new life on a logo/brand when redesigning for companies but also the spiral can show something about me such as having a Kidney Transplant is like having a new release of life and going to university is giving me a new vision into design.
Throughout the process of coming up with 100 ideas it has given me a new insight into how I should start every design project because usually I would do 10-15 designs and go with one of them but by sketching 100 ideas you come up with more variety of designs and with more ideas you get a better chance of getting a more successful design in the end of the process. Also by designing a logo that had to show your personality it has show how important it is to get to know your audience or client when designing because after more thorough research into welsh heritage I found the information about the Celtic symbols. Getting to know your client and brooding your knowledge will make it easier to get to 100 ideas.
After designing the posters i asked for opinions on them by my my design activist group. They liked my work and prefer some more than the others and told me how to make them better.
The first change was moving the help line from the pink into the white. I prefer it like this because its more simple and it brings out the hierarchy of the “Have You Got Dyslexia”. Out of the designs this is one of the favourites my group liked. After the feedback i went back and created some more designs.
Next i moved on to create some Dyscalculia poster alongside my group mate who also was designing some posters. Both of my minds can make the difference and we came up with this unique design of moving numbers and the white bleeds into the numbers on the black square.
The next poster i designed is similar to the other poster were the type is over whelmed by the white background. But unlike the other poster the text is more centred and is more simple.
After looking through my designs i wanted to re design a coloured poster, so i went back to InDesign and Illustrator and decided to create a similar type of poster but with a new colour and a new phrase ” Can you read this?”.
In my opinion i prefer the type blending into the white back ground because they are more modern looking and it works well as Dyslexia.
Today for our afterlife session we had a local designer called Gareth Strange who works at the company Brand Sixty-Eight. In his presentation he discussed his experience, the process and also tips for us.
From a young age, Gareth always wanted perfection when he was doodling and sketching, he struggled with perfection but through help and practice with his Nan he came to embrace imperfection and started to admire the mistakes.
He was torn between illustration and graphic design when coming to study at Cardiff’s Atrium. But through freelance jobs along side studying, he came to enjoy Graphic design and communication.
After finishing Uni, he went around local designers in Cardiff with his portfolio to ask for jobs, and through this he found a job at Bluegg a company that was based on the bay. He worked there for few years and in those years he created unique typefaces by hand and then scanning it into digital. He left and moved on to another company called Brand Sixty-Eight were he used these typefaces an awful lot. But after couple years there this year he’s left and started his own company with his partner which is called John&Jane that focuses on Graphic design and illustrations.
After he gave us his experience and process he told us key tips which are quite similar to the other afterlife designers such as make your company your own, Exam yourself and only you can know how much money you can get for your work. H also told us that social network is your bill board to advertise yourself and the company so make sure that we post and share our work.
Gareth Strange was very interesting because he was a local guy who’s been very successful in the field and also i can relate to him because, i struggle with imperfections and i should start to admire them.
In this afterlife session we had our very own Matt Bonaccorsi who spoke about his life in the design industry.
His Career in design started when he was pushed into studying in collage by his parents, In his collage he discovered the craft of metal pressing and design used for coins and medals. After three years in collage he went to study the craft in university before getting a job. After meeting his wife he moved to Cardiff where he worked in the Royal Mint were he designed coins and medals. One of his biggest jobs was to design the Olympic medals for London 2012.
Now he has a family hes opened a small business doing big projects such as the Lord of the Rings coins and Dr Who limited edition coins for BBC. Also he does work for countries abroad in Europe.
The after life session was great because i never thought about designers focusing on coins and medals and it was an eye opener to know that our lecturer Matt Bonaccorsi had done all these fantastic projects. The main tip he gave us was to take opportunities as they come and this is what i’m gonna do in my journey in design.