Graduates Exhibition

To get an understanding how our work should be up to standard by graduation year I went to visit the third year graduation exhibition.

The exhibition was full of interesting work with a wide variety of printed work like Posters, Editorial designed books/magazines and logo design and also many animated pieces of work.

One graduate’s work reminded me of the Dyslexia project, his work was called WORD PLAY which consisted of posters and an animation which contained words and letters with a black and white themed similar to the dyslexia project in field term.

The book/independent magazine he created came across very professional and the use of white and black worked well and consistent through out the pieces of work. All together the work connected well there were no loss of consistency. The weaknesses would be the posters, because there is space for making it more playful but through out it shows the ability of a Graphic Designer to be playful with Typography.

In an exhibition and in the outside world, it is important to think how would your work attract and influence people. In the exhibition there were two pieces of work that did influence me an attracted me to it due to how the designer placed his/her work to the audience.

This is a great example of how the designer has thought thoroughly about the space around the piece of work and also experimented with the material to betray the message. This piece of work instantly attracts the eye more than any two dimension pieces of work. Another example of using the space around the work was this:

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By putting this piece of work at the bottom of the wall gives the image of sinking. Both pieces of work could be effective in the towns an cities, with the poster about Migrants could be placed on walls which would capture the passers by and this poster would work well on the floor next to a rain puddle or again against the walls. These to pieces of work has made myself more aware of the importance of how your work could influence people just by experimenting by space and environment of the work.

The greatest thing about this exhibition was the variety of ideas and briefs the graduates had many went for issues of today in politics or within design, some went for health related briefs others created briefs more closer to home like creating a brief around the Cardiff bus service. I enjoyed walking around the exhibition and looking at briefs that were designed for a company or creating a company like Aura Clothing or Naqshah which was a start up swim wear business. The reason I liked these pieces of work was the shear scale of the work involved to create a new brand and the detail the designer went into to make the logo, packaging and also the details on the product itself.

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The labels and the tubs just give the scale of this brand making piece of work. There were many branding briefs around the exhibition similar to this and the Aura Clothing which again was very impressive showing the detail of the graduates work through out.

Graduation exhibition has given me a good insight into what i should be aiming for when I get to the third of year of this course. It has already made me think of what i should be aiming for when it comes to the second year and also it has shown the big variety of things I could create my brief on. I am very interested in the branding brief idea because one of my future ideas is to maybe create some kind of brand but I have plenty of time to think about it. For the future projects I will be setting more goals for myself which should place me in good position and knowledge when it comes to creating work like these very successful graduates.

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ELSIE Magazine Talk

This term has been all about designing spreads and doing research into magazine designs. To broader my ideas and learning in editorial design i went to ELSIE Magazine Talk were Les Jones the designer and creator of the design magazine spoke to us about his magazine and his inspirations of creating such a unique and successful editorial piece.

The idea of Elsie magazine evolved in his mind when he started to believe in Creative Freedom. While working as an independent  freelance designer he wasn’t to happy with the idea that clients were always on his back changing his creative designs. One day he decided to think of ways were he could express his creativeness and get money from it, and this was were ELSIE Magazine came from. To start he wasn’t interested in the money because not all independent magazine agencies get a lot of money . But after setting out to create ELSIE #1 he soon discovered that people recognise potential such as the New York National Library who voted the magazine in the top 10 magazine in the world of that year.

The talk was inspiring, giving us new ways of thinking and making us feel more confident i our own work and ideas. I’ve took many key things from this lecture to move use within my work such as “No Excuses”  and also when it comes to your own ideas there is some times where you just got to ignore others because to much ideas will make you lose ownership in your own design and lose your hold over your own idea.

Ideas Title layout

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These are some ideas i’ve come up with for my front cover. After research into colours i decided on the colour blue because the blue family has so much variety of colours and many are eye popping and modern. Before the blue i looked at the pink which was beautiful in colour so decided to keep it minimalist and used Verdana typeface because it has different strokes and by using this typeface it could create simple good looking title. But for me the pink wouldn’t do so after finding the correct colour i went on to play with the title and came up with these ideas.

The title works well with a right flush and a left flush due to the fact there’s a break within the title. But the main reason was that the title gave suspicion that “Sugar” was more of a shadow in the back ground, a mystery and in the article it’s the same because through out the years fat has been the enemy but only now we realise fat all along was good for us and sugar ain’t. So with that in mind by putting “Is Fat Killing You” bigger and right flush it stands out and then sugar left flush and smaller gave a mystery aspect for it. I also decided with “or is sugar” to put it white because sugar is white in colour and also makes it more unique and stands out.

After experiment with the blue background i discovered that a small blue box works well and it creates simple yet modern look for the cover. Then from the after playing around with how everything looks the idea came to me to turn the small blue box into a mug giving the impression of sugar in a cup of tea. Really like the idea but after adding the name of the writer the layout didn’t look as good so i moved things around and increased the size of the blue and then came up with this unique idea which works well were the blue and the white are contrasted together and then the Jerome Groopman is creatively put in the corner to follow around the page.

At this time this is were the design is at for the cover and i have edited the text and placed into the layout but haven’t played around with how the context will sit on the page.

Research into Colours

After looking at many examples of editorial design books and magazines i discovered that colour has a big impact on how something looks. Many of the designs had bright colours, eye popping to attract the eye these were good for attracting the eye and also they created a modern look for the editorial pieces.

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Bright and light colours like this stand out from the crowd, they can be seen from a far and not only that they are friendly colours they aren’t dark. These are the kind of colours i would like to use for my book because with my editorial design piece i want it to be seen in Coffee shops, National Health Service buildings and hospitals because in these places the article for fat and sugar would get attention from readers. But to get this attention it needs to look good and be striking.

Although all these colours are pretty and friendly only two possibly three would be used because there’s a chance that more than one colour could over power the piece of work. So i went to research and focus on certain colours and i decided to look at the NHS.

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This was one example of an NHS booklet i found in my research which is beautifully put, it looks professional and also quite modern with these bright blue colours.

The book took me to a page which had these two charts showing different colours within the NHS which is worn by different nurses in the medical profession to helps distinguish they’re place on the line. I knew that Red is used for nurses that work with blood and blues are usually the nurses that work on wards and help patience but in the research i discovered that there are so many more colours out there and some are very modern and just what i was looking for for my piece of work. So while ill be designing and placing text on to InDesign ill be experiment with these colours to see which are the best.

Editorial design Research and ideas

Monday we had the chance to look at examples of books/magazines which gave me few ideas and also helped me with some decisions on my editorial design projects.

IMG_7698[1]As you can see there were plenty to look through for inspiration!

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One of my dilemmas for my design is that i want my design to be professional but also simple and easy to read. Another problem there is a lot of text for my book and i wanted to see how i could fit it all on the page and still make it look new, modern and different. This book gave me the idea that i could fit a picture on one page and then present the text on the separate page and by using negative space it creates a easy on the eye layout. Also the image used has given me idea of what kind of images i could use for my article, “Is fat killing you, or is Sugar?”.

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This is a good example of a designer that has created something unique out of a lot of text. The circles are great opportunity for callouts quotes and information which creates a unique look. After looking at the page i had an idea that i could do the same but create sugar and fat molecules instead of random circles. But after more reflection there is a lot of text and it makes the page look busy and harder to read especially around the circles.

Last thing i was looking at was colour choices because i don’t know how colour would look on a modern book. More i looked on the books i saw a trend of bright colours which stood out and created a unique and modern design for the book. Also i found a blue bordered two pages spreads which also gave me the idea of using NHS colours but i would need to research and search into colour choices. By looking at these examples given me plenty of things to think about.

History Of Type

This topic doesn’t come up often but when Dalton Maag came to talk to us they gave some history but i want to research in greater depth into the history of type.

History of communication can be searched back to the cave men era which was 40,000 years ago when people used blood and mashed up flower to create paintings  of stories but the revolution of agriculture when large groups of people came together to create societies which caused communication. This was the Revelation of Egypt when they created hieroglyphics which was done for noting down taxes and ways of agriculture.

Unlike type we see now, hieroglyphics were symbol based that stands for sounds. In Egyptian, the owl stands for the sound ‘m’. The Egyptian symbol for a mouth can mean mouth but it’s usually read as the sound ‘r’.

The biggest revolution of type was when the Roman Empire ruled over Europe. Reason the Empire was so successful was the fact that the romans had their own language, education, alphabet, numbers and also they created their own type to communicate. So when they left Italy and moved places they created their own colonies by teaching people their method.Image result for roman runes

Latin Greece they also advanced in numbers and alphabets. Many of our knowledge has come from the Greek/Latin philosophers, like Pythagoras but also how the world communicates now. Latin is science language throughout the world and also the symbols used.

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Moving into the future to year 1450. his was a revolutionary year for mass typing when Gutenberg invented the very first movable type press. This increased productions of type throughout the world creating a more quicker process of typing books such as the Gutenberg Bible which was the first piece of work to be printed using the press. From this process words such as Kerning and Leading were made which are still used by graphic designers today.

But also throughout the world there are thousands of different type language systems like Japan have 4 different writing systems and India have about 20. Just imagine all of the other countries/ and colonies in Asia and mid west of the world there are hundreds of thousands and this make me realise how much work it is to create typeface to not only work with our alphabet but other systems as well!

Chinese

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Japan

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Indian

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Arabic

 

Dalton Maag – What Lies Beneath 22/03/2017

Last week we were very fortunate because Dalton Maag came to university to give us a talk on Typography.

Bruno Maag a Swedish entrepreneur and Graphic designer had a vision of creating a Typographic design company that created typefaces for world wide brands and also create their very own selection of type faces. So in 1991 London he launched his company Dalton Maag.

Tom Foley the design director of the company always studied Graphic Design and after finishing in Uni in Ireland he came to London were he increased his studies in Graphic design in St Martins. When he was there he was faced with a brief of creating a typeface and throughout that brief his love for type flourished which was recognised by Dalton Maag.

Dalton Maag has a very wide and long list of world wide clients they work for like Nokia, Intel, Tesco and Lush all wanting a new typeface for their brand to work with. 5 years ago Intel wanted a re brand because they saw a decline in services so they came to Dalton Maag and they said immediately that the typeface they were using was well out of date and it needed to be more consumer friendly. After 4 years of worked they created a new engineered and friendly typeface that worked before it took another 2 years of sitting on the market.

But they’ve had more difficult jobs such as Nokia who wanted a new typeface to suit the phones they were creating but not only that they were launching more than just one new model so the typeface need to be flexible that could be used on different technological systems. Not only that, Nokia is world wide so the typeface need to be designed for 19 different writing systems so they needed to be consistent and that what made it difficult.

Reflection

It was a great opportunity to listen to Dalton Maag and by doing so i’ve learnt many new things and come to understand how difficult creating typefaces can actually be. I was amazed the work they did and the consistency in the type when it’s being used in different writing systems. Their work have given me ideas and helped also in my typographic work for the future.