Dyslexia project

After weeks of hard work we finally finalised the animation and our printed and digital ephemera. Our target was to create a typography designed animation and ephemera to create a campaign for raising awareness for dyslexia.

The target of the campaign is to raise awareness of dyslexia and the different kinds of Dyslexia such as Dysgraphia and Dyscalculia. Target audience of the campaign is students because in our research we discovered that many students go through school and university without realising that they have dyslexia. Many story boards later we had an idea of what we wanted to do for the animation. The idea was to create a black on white based animation, the same colours as writing with black on white paper which gives the idea of someone writing or typing. While this happens the titles and questions that come up all appear dis-formed giving the impression of someone with dyslexia but then to show information and help the screen turns black with white type. This represents the help dyslexia patience have from using colour. The information then are all shown normally without deformation. After finalising the animation we agreed that an audio was needed for the animation because the audio would let us give more information for the audience and give context about Dysgraphia, Dyslexia and Dyscalculia.

My biggest roll in the project was designing the ephemera, after plenty of research into poster examples, typefaces and colours i came up with three unique posters each showing an example of dyslexia, dysgraphia and dyscalculia.

Dyslexia is difficulty with reading so my design thought process for this poster was to create a simplistic poster that shows difficulty with reading. After showing my group the work they liked the concept of “Can You Read This?” and suggested we use it for the name of the campaign. Dysgraphia poster was the most difficult because the some of the designs i did didn’t feel as effective than the other posters. But after bit of partnership and sharing ideas we had the idea of doing a hand rendered typeface for the poster because dysgraphia is difficulty with writing so it would work well. After success with the poster designs we believed that a logo was needed for the organisation to put on to the animation and on the posters, i went off to do some designing.

Logo cany you read this

Many designs later i came up with a logo that i thought was strongest because it was clear to read but also there was some dismembered bits creating the unique style of letters/symbols moving on the page. On the poster the question mark it self is a logo which persuaded me to design the logo around that.

As a group for our digital ephemera we decided to have GIF. Myself and group member went to create the GIF. The idea we had was to base it on the dyslexia poster but then involve dysgraphia and dyscalculia over the time period of the GIF.

Mobile Poster idea.jpg

I went on to place and design the GIF into the layout seen above. First i created a normal storyboard but then after discussing work with the tutor, i went on to placing the GIF on to mobile screen because it becomes more professional and it shows how the product would look like on a mobile.

 

 

At the end of the project an exhibition will take place to show our work. To make sure the work is shown off properly we placed the posters accurately measured and put them together in a eye popping manner.

Reflection

Field term it’s self has been good experience but for the last 5 weeks the design activism was a great project to be involved in, which got me to learn about After Effects, new achievements with Illustrator and also increased my knowledge of Graphic Communication and it’s place within different societies and how it interects with other people.

GIF Ideas

For our digital ephemera we decided as a group that a GIF should be a good strategy to bring the awareness of Dyslexia throughout social media.

A GIF is a lossless format for image files that supports both animated and static images. “a GIF image”

GIF images are used in social media like Facebook and Facebook messenger which is very broad advertising billboard for raising awareness like Dyslexia.

Dyslexia

The idea we came up with was using this poster layout to start off. In the GIF the image would start off by an untouched “Can You Read This” and then all of a sudden they brake into the image above. Then after a second or two the second letters will turn into numbers to bring Dyscalculia into the mix and then the rest of the letters will turn into handwriting to bring Dysgraphia into the GIF. By doing this, the GIF can advertise Dyslexia, Dyscalculia and Dysgraphia like we try to in the animation and posters A3 and A5.

Animation final Story Board and Voice Over

IMG_7239[1]After many changes and decision making in our group we agreed on a story board design for the animation. Similar to the other designs this story board contains more information and more typography effects. The animation will start off with a question “Can You Read This?”. This will attract the attention of the reader but then second later the line deforms and disappears into the white back ground. Then after a faint question appears asking “Are you Confused?”. As it sits on the screen it moves around faintly making it difficult to read before spreading off the page to let the sub title dyslexia to appear. Dyslexia appears on the screen but spelt wrong “Dysleiax” before getting backed spaced and corrected. We all agreed that the “Dys” should stay on the screen and then “Calcular” should appear along side as numbers and mathematical symbols come crashing over the screen. Then same goes to Dysgraphia, the Calcular and the numbers disappear then “Graphia”appears alongside in the effect of someone writing it out. The next frame appears after the screen zooms into the Dysgraphia creating a black screen that contains the white text “Are you affected by this?”.The reason we wanted to swap colours was to give the impression of a coloured screen used by people with dyslexia which helps them to read (Like the research i did on Dyslexia Colours). The next few frames give the audience the information for support such as, website and email address on the Organisation that we came up with which is called “canyoureadthis.org”.

 

IMG_7231[1]In the group we decided we wanted a voice over so two of us went off and done some scripts and recorded one another’s voice to see who was best.

Reflection

The storyboard is very successful and the effects and how the animation flows works well. Our aim was to make sure that the animation would flow and not be confusing. Also the use of an audio voice over would support the animation by giving more information and create more understanding of the animation.

 

Designing Dyslexia Printed Ephemera

After learning how to cut and split up letters and words i went on to start creating some examples.

I wanted to have a phrase on the poster to pull the in the audience so i decide to use, “Have you got Dyslexia?” because it’s questioning the reader and make them more involved/interact more with the piece.

A5 DYSLEXIA pink

The idea i was going for was to create an A5 piece that could be placed in newspapers, magazines and under doors in halls of residence, this way we can target the target audience in many strategic ways.

After searching on colours for dyslexia i wanted to bring some colour into the piece and with this i had an idea if the letter that are on the colour could be readable to the audience and that the letter which are on the white could be more difficult to represent dyslexia.

With “Have you got Dyslexia?” i decided i wanted to cut the letters up, delete parts of them and fade as well to show different ways people with dyslexia see type. But also while wanting to do this i wanted to make it obvious that people can be able to read the ephemera.

After more looking closely i came to like the ephemera design but then thought about how does it compare to the animation. In the animation we have moving type, fading type and type that breaks up but no colour only black and white themed. Throughout the information bit of the animation were the type is playful, the type is black on a white back ground and then when it comes to where to get help bit, it changes to white type on black and the type is readable. So i went back  to designing and came up with a similar poster but with the same colour theme as the animation.

dyslexia a5 black

Both look good in my opinion , the black and the white look more simple and modern. I started to  realise that i should find a new phrase so i decide to use ” Can you read this?” because its a question and would work similar to the last question and also it is used in the animation at the start to bring an audience.

can you read this

Again the words disappear and with this it works more efficiently because the white space around looks like it’s swallowing the type up. I prefer this piece than the others because it’s more deep and mean full   to the reader and also even people without Dyslexia struggle to see it.

Reflection

I’m pleased with my work so far, but i think with more playing around i could find a more successful piece of work. But it’s a good start and i have used my learning well in my research.

Research Dyslexia Posters

While we start creating the animation in University, in my spare time  i have been looking at some ideas for our ephemera. In our group we have been discussing of creating a poster and a app or a GIFF but we ain’t sure yet but i went and did some research into Dyslexia posters.

IMG_7098[1]

This is one poster i came across which shows the way that Dyslexia hides/ disappears parts of the letters. This gives me an idea of how i could present the typeface in my posters to show some Dysgraphia Dyslexia symptoms.

IMG_7097[1]

This poster shows information about Dyslexia, but the stuff i like from this poster is the colour yellow and the title because with Dyslexia they have discovered that for people with Dyslexia find it easier to read and write on coloured paper than white because the white paper can be bright which causes the letters disappear like seen in the first poster.

IMG_7100[1]

Christian Boer a graphic designer designed this new typeface which is focused on dyslexia because he is also is dyslexic. The type is designed to be easier to read and also will reduce the chance of the letters to disappear. With the the bold stroke and slightly slanted the type works successfully in the Dyslexia community.

Reflection

After my research i want to design a poster with either words that are slightly decaying like the first poster or doing some sort of moving imagery to make people question themselves if they have trouble knowing what it means or have felt like this before when reading or writing.

Animation Planning / Interim Presentation

Through out the week we have been discussing our story board and how we could do it better. We did some research into Dyslexia in students and we discovered that the student office in the University helps students who have dyslexia and by closer research we made a decision to aim our advert to raise awareness of the Student Offices helpline for Dyslexia. Also with this idea we needed to change the animation’s story board.

We decided to add some character to the animation by adding well known inventors/ designers that had or have Dyslexia because by doing this it makes an individual feel hopeful and build in confidence about their Dyslexia.

The character we choose were, Steve Jobs, Walter Disney, Agatha Christie and  Thomas Edison. So in our group of 4, two of us went off to design and illustrate the characters.

Agatha Christie and Walter Disney i tried to illustrate on Adobe Illustrator and this is what i had done:

IMG_7070[1]

After we looked at our work and decided on the illustrations and set to work creating our animation.

On Monday we had a Interim presentations of concepts where in our groups we had to present all of our ideas and work up till now. We presented well and the audience liked the concept of doing work around Dyslexia but many people said that we should stick to creating a Typography animation because it’s more effective and Dyslexia works around reading,  letters and numbers.

Reflection

I agreed with the feedback because a typographic is more interesting and works well with posters and animation. Also Dyslexia evolves around type and numbers which suits typography perfectly.

 

Story Board planning

After the workshop on Story boarding in our groups we went on to start design and thinking about creating one to help us when it comes to creating our animation.

IMG_7005[1]

At the start this was idea, In our group we decided we wanted a typographic Animation that would show the symptoms of Dyslexia. In this story board we wanted to appeal to the audience by giving them questions but as you start to read the questions would get harder to read show the difficulty of reading by people with Dyslexia, then another question that would be typed out but then erased and re-typed to show miss spelling which is another symptoms. Then followed by another question asking if they have felt the struggle like this before. But after we had a tutorial with the lecturer we could see that we were asking to much questions and also it came across very dark. So we got back to brain storming and re designing.

IMG_7003[1]

The second design was bigger and more animated, we though about give the work some character, a simple stick man walking through the difficult journey of Dyslexia. By doing this the stick man would be a persona in a way to make the animation flow and in each tile the stick man will face obstructions such as tumbling numbers, moving sentences and unexpected appearances which gives it a more heart felt animation which targets our student audience and also gives information about the different sort of Dyslexia such as Dyscalcular dyslexia which goes for people who struggle with numbers, Dysgraphia dyslexia which is reading and writing difficulties, then Dyspraxia for people who have trouble with hand to eye coordination. But in a group we believed we were looking at such a wide scope and also the Typographic animation would be more effective.

We looked over the story board and said goodbye to the stick man and went back to the type. We removed Dyspraxia and decided together to focus on Dysgraphia and Dyscalcular because with type we can show them in more detail and will be more effective to interact with the Audience.

IMG_7004[1]

This is the final story board which is similar to the last, with tumbling numbers and moving sentences. Every tile will be focused deeply and the animation will last more than 45 seconds because we have the time to create something spectacular and effective with Typography. We are currently deciding on colours but we believe white type on black and black type on white will be the mixture across the animation and at the end a hint of blue to represent the National Health Service (NHS).