Through out the year Constellation has developed my knowledge of art and design and developed my understanding of how the industry works. For the first term i studied Neo Futurism that looked into the birth of futurism and how the ideals of futurism were first applied to the design.
In the study group we explored key characters in the movement of futurism design and the unique styles of thinking that created a manifesto to persuade designers to design futuristic instead of designing with examples of the past. It was interesting and while writing my essay i learnt a lot more and i came a custom to the Neo Futurism movement. Sant Elia had strong beliefs and by studying him for my research i came to agree with him and i could see the problem we have today were designers have started to go for the retro or rustic look but this goes against the movement. I agree with Sant Elia, that designers should be designing ahead of time and this is were i thought that Sant Elia was fascinating because his designs were so modern they would be to modern for today’s standers. Neo futurism was an eye opening study group which has helped me think modern and unique for my design instead of taking ideas from the past.
Second term my study group was Sustainability which was very interesting and helpful for my future prospects within the career of design. We learn’t how the early nineteen hundreds consisted of the industrial Revolution and the birth of consumerism and the following years like the late forties, early fifties was the years when design was given a priority along side the manufacturing of a product. This when the competition on the market was started when there were various choices of products. Then we focused on the sustainable years when companies realised the wasted and the unsustainable way the manufacturing process works. This study group has helped me realise and make me think about how i want to design in my field because the design industry now has developed so much due to green design and products now are designed by planned obsolescence and designed to be recycled or created by recycled products. For my essay i choose to write about how graphic designers make the industry sustainable through the design, manufacturing and afterlife of the product. While researching i have come to discover the new strategies designers use to create a more sustainable practice like the redesigning of typefaces and the typeface Ryman Eco which was specifically designed with sustainability in mind. Also the increase development of using recycled materials to be used within the industry for posters, business cards and packaging. One of the most crucial process to creating a sustainable graphic design is the printing and from researching into the printing i learn’t a lot about printing and the use of Soya inks which are more sustainable than the petroleum based inks.
Unlike Neo Futurism, this study group has helped a lot more for the future and how i should think about sustainability and start at the end of the process instead of starting at the start because in that way i can have an idea what and how i wanted my out come to be like and how can it effect others. Neo Futurism has given me inspiration to think outside the box and be more experimental with my work and try to avoid to take inspiration from the past. Within the study groups i have also learn’t many new skills and developed some such as group communication when working withing groups and debating on strategies. Also i have developed my skill of speaking in front of the class when in the Sustainability study group we were asked to speak about how a product has changed over the years. The new skills i have developed is collaboration and mixing ideas with other fields which has helped gain new ideas and think differently in my work. Also by working with other designers like product design you get the insight of their industry which helps gain knowledge of different target audiences and how they develop their work.
Constellation key notes has helped my studies through out the year. The key note lectures have been interesting and many have made me change the way i think. My favourite key note was Dr Martins boot because after the lecture it opened my imagination and it showed how key target audience is within design. But also it has given me the understanding that people can modify and change your outcomes to suit them which creates character for your company or agency. This would help me when designing within my field of Graphic Communication due to the fact that the industry has such a wide scope of clients and graphic designers need to please them. Other key note lectures from second term has mostly helped me in the way i write essays and also they have given me confidence to speak my opinions and beliefs.
Coming to the end of the year and looking back over the year of constellation and i can see how much i have learn’t from the study group and the key note lectures. Constellation has brought plenty of knowledge and also made me confident with my opinions. Also it has given me a view on design in a unique way and has made me think in new ways when researching and designing in my field of Graphic Communication. Looking forward for next year to see what constellation has to offer, because this year has been a wide opening experience and i feel like I’ve learn’t so much. Alongside my practice constellation works well and successfully broadens the mind giving the individual a wide view on the industry of design and specially with my study group, Neo Futurism and Sustainability both have made me think for the future when designing, Neo futurism makes me want to explore and design unique products and sustainability has made me believe into designing green.
For Constellation assignment we are asked to write about sustainability within our field which is Graphic Communication. There are many ways that sustainability works along side Graphic design for example it can be used in the manufacturing process, the planning and also how it is used after it’s life on the market.
Many companies have tried to help with sustainability within graphic design like the Mono type foundry. The Monotype foundry decided that one of the flaws of the communications industry was that work needs to be print. After months of research and development the decided to create the Ryman Eco typeface which is designed to be printed with less inc than other typefaces. The type is created of lines instead of deep and thick strokes which appositely saves inc when printing. But other companies and developers have discovered that the typeface isn’t as sustainable as first thought because the Monotype Foundry didn’t research in greater depth of how the inc sinks into the paper, So after many more analysis the other companies discovered that the typeface uses a similar amount of inc that any other typeface when printed on paper. Maybe Monotype Ryman Eco Typeface wasn’t a success but it’s great to see companies trying new ways to create a sustainable process in Graphic Design. Some companies have moved on with the idea of being more sustainable when printing because within the graphic design industry, Printing is the most used method and is the hardest to sustain it. Technology companies world wide try to design sustainable printers that use vegetable based ink called Soy based inks which are more sustainable than oil based incs which are extracted from oil distractions.
Soy is a kind of ink made from soybeans. As opposed to traditional petroleum-based ink, Soy based ink is more environmentally friendly, might provide more accurate colours, and makes it easier to recycle paper. It is slower to dry than many inks.
It’s getting close to the end of the Study group lectures now but in this lecture we talked about Re-directive (redirection) in Sustainability. This is what’s being happening in the world of design and manufacturing now, in the present after people decided to start designing green. This is when designers and manufacturing have started to be more efficient in the creation of products so they could be sustainable which leads to slow consumption.
Stuart Walker a Professor in Radical design in Sustainability talked about the idea of reusing products in his book “The spirit of deign”. Reusing, can be placed in many ways like, using a product more than once or designers can create a product that is multipurpose. By doing this they slow down waste because people will be able to use this product for longer and it would be more useful. Another solution is creating products that last and also can be repaired to last in this way people won’t be throwing products away and buying similar products to replace.
Like a bottle of Water it isn’t sustainable. Distributing, Creating, Collecting, Vending and using the product have all unsustainable points but you only need some imagination from designers to create something sustainable or reusable for them.
Plastic bottles aren’t biodegradable so some people have found new uses for them like these plant pots.
But in the near future manufactures need to find new ways of creating plastic bottles and make them sustainable form the manufacturing to the throw away. Because the extraction of plastics ruin environments and even when people throw away bottles after use they still ruin environments/habitats.
I believe as a designer that we should look at the problems and take in the guilt of the problems we have cause to the world and start create a solution for them. It’s us designers have caused the problem and specially Graphic designers we have created the increase of consumption because with our talent we can persuade people to buy things. There are solutions like reusing materials and products or researching into different ways of producing work.
In our study group we were given a task to find a definition for sustainability that relates to us Graphic Communicators and after we had to find 3 examples of sustainability that links to the discipline area. These examples can be a product, a service or art work.
In my research i discovered some quotes and definitions that links to Graphic Communication and Sustainability. Brian Dougherty the Author of the book Green Graphic Design spoke that Graphic Designers should “start at the end of the process instead of the beginning” because in this way we have a clear target of what we want to make and what we want to achieve. This makes sure that we don’t waste products like paper when doodling ideas and over printing things because we keep changing the piece of work. If we have a good idea what we want to achieve we know how to reach it, there won’t be any necessary work which leads to waste.
Another definition i discovered was said by the National Sustainability Committee in 20117 which stated that “Sustainable Communication Design is the application of sustainable principles to communication design practice. Practitioners consider the full life cycle of products and services and commit to strategies, processes and materials that value environmental, cultural, social and economic responsibilities”. This is different to Brian Dougherty definition because with this it says that we look at the product life cycle like other designers like product and interior. But i agree more with Brian Dougherty because it makes more sense for us Graphic Communicators. We have the skill to effect people and only by looking at what we want to achieve we can do it.
After finding some definitions i started looking at some example of sustainable Graphic Design work. In the course we have come a cross First Things First Manifesto. Written in 1963 and published in 1964 by Ken Garland along with 20 other designers, photographers and students, the manifesto was a reaction to the staunch society of 1960s Britain and called for a return to a humanist aspect of design. It lashed out against the fast-paced and often trivial productions of mainstream advertising, calling them trivial and time-consuming. It’s solution was to focus efforts of design on education and public service tasks that promoted the betterment of society. The manifesto spoke about the possibilities of designers being sustainable and helping the societies which all had up to create a successful evolution in Sustainability for the future. It’s an example that shows graphic communicators working together trying to create a green future.
Next example i found was a tool which is increasingly getting popular because it is very sustainable. The tool is a press which has been around for a long time but now it’s coming back into fashion, instead of pressing with inc now graphic communicators use it to imprint in paper or recycled card because it’s recycle friendly and by not using inc it reduced pollution of creating the substance.
As you can see the imprints into the card is very effective and also the idea that designers use recycled papers/ card makes the process sustainable.
Also designers start using food colouring and coffee to create designs because they are more natural, environment friendly than paint ad printing inc. Designers now have started to look back to the past for sustainable products like lino printing which is cheaper and more sustainable than using paper and inc in paper. Some designers use objects to design on than paper because they try to reduce deforestation.
There are many ways Graphic Communicators work along side sustainability like I’ve seen in my research. I’m really interested to try some of these techniques like the pressing because that would be nice skill to achieve. The fact that designers start looking back to past for inspiration is unique because it brings up a modern twist on them and with the technology of today they create a useful and successful tool for the job of green designing.
Sustainability – Equity of today and for the future
Sustainable Development is the many ways of developing companies and products to be sustainable.
The origins of Sustainability was born in 1972 in the Stockholm agreement which launched a global perspective on pollution and that designed a sustainable economy. In the UK the government follows a strategy called the three pillars of sustainability, which are Economy, Community and Social. By looking at these three categories they believe it’s possible to create a successful and sustainable economy.
Many believe there are more than just three categories to look upon.
Reduced Flows of Resources
In the last lecture we talked about Green Design but in this lecture we talked about Sustainable Product Design which is more focused on now in the world of design.
This is when we designers are given new technology that is already sustainable which is seen in modelling and prototyping. Also in every day life Architects and other designers create sustainable products that are green designed and can be worked/ used sustain ably such as BREEM – efficient houses, CO HOUSING – bring houses together, HOCKERTON HOUSING – houses built in the landscape.
All these are sustainable products built by green design and are constantly sustainable and this is what us designers are focused to do in our line of work at this time in the century and the near future.
Through out the years Environmental concern has historically occurred in waves, these can be traced back to the industrial revelation.
Thorstein Bunde Veblan (1857 – 1929) Starting point of the Environmental Concern and in 1954 Richard Neutra came up the word Bio realism for the Environmental.
The 1960s was the era of the Ecological Movement which was the reaction to Technology progression and an increase in consumption. In 1962 Rachel Carson she wrote a book about intensive farming which was a big economical problem because of the use of pesticides which lead to pollution.
The Oil shock shocked America because people expected that the oil was unlimited but when the Oil shock came people became worried that economy will fall and people started to think about creating sustainable products that could help economy and reduce pollution and oil usage. This slowed down economic growth in the country.
In the 80s there were many catastrophic incidents, The popularisation of the Ozone depletion and Global warming were big news and we didn’t help the crisis because Chernobyl nuclear disaster occurred and the Exxon Valdez oil spill.
Since 1980s companies across the globe, especially design and manufacturing companies use Green designing to make/create a green and more sustainable product to the world. This strategy works in the product life cycle and works by analysing the inputs and out puts of the manufacturing process.
This explains the process of how the green design and in the session we were placed into groups and had to choose a product and write a similar chart. In our group we discussed a BLT sandwich and the process of creating everything in it and the waste and we discovered that you could carry on doing the chart and there would be an end eventually.
It was very interesting because the challenge gave us a big eye opening idea that there are so much waste escaping manufacturing and with this designers should think of new ways of creating more sustainable and Environmental friendly products.
This term in Constellation I’m studying Sustainability with Huw Williams. The reason i wanted to study this is was because i have a keen interest in sustainability and it’s a important field in the industry of design.
In this study session we looked at technical perfection, which is the evolution of a products performance. In the 1800s – 1900s was the years of industrial revolution and many products were born like the toaster. Throughout the years the toaster has evolved, In 1901 Toaster were only a mechanical product but in the 1950s were styling came into the line of manufacturing, The product changed from the exposing the mechanical workings to have styled designed body to cover and target the audience.
As we can see this was a way to get customers to buy a product. In the 21st Century we have toaster with colours and funky designs but there is a bigger market for them these days which make manufactures use different techniques to make people by the products. One of the biggest manufacturing techniques is planned obsolescence where products are built to brake within few years or be taken off the market by the next model after. This is used in washing machines were manufactures build the product and sell it cheap and in 2 years it will break and instead of repairing it, it would be cheaper to buy a new one. We see planned obsolescence in car manufacturing, not by building cars that break easily but building new models with new designs to take the old model off the market.
These Ford fiestas are all different, more performance and efficiency and all have different designs. By doing this Ford can aim to target other customers and start removing the older model out of the target market.
Another strategy is Anticipate technique, were companies design something that only can be used by the product that they want you to buy, like Apple Pay. Apple have designed this just to make people buy an Iphone to use it.
This session was interesting learning about the unique ways that manufacturing and design have come together to help make industry’s moving and evolving.