To get an understanding how our work should be up to standard by graduation year I went to visit the third year graduation exhibition.
The exhibition was full of interesting work with a wide variety of printed work like Posters, Editorial designed books/magazines and logo design and also many animated pieces of work.
One graduate’s work reminded me of the Dyslexia project, his work was called WORD PLAY which consisted of posters and an animation which contained words and letters with a black and white themed similar to the dyslexia project in field term.
The book/independent magazine he created came across very professional and the use of white and black worked well and consistent through out the pieces of work. All together the work connected well there were no loss of consistency. The weaknesses would be the posters, because there is space for making it more playful but through out it shows the ability of a Graphic Designer to be playful with Typography.
In an exhibition and in the outside world, it is important to think how would your work attract and influence people. In the exhibition there were two pieces of work that did influence me an attracted me to it due to how the designer placed his/her work to the audience.
This is a great example of how the designer has thought thoroughly about the space around the piece of work and also experimented with the material to betray the message. This piece of work instantly attracts the eye more than any two dimension pieces of work. Another example of using the space around the work was this:
By putting this piece of work at the bottom of the wall gives the image of sinking. Both pieces of work could be effective in the towns an cities, with the poster about Migrants could be placed on walls which would capture the passers by and this poster would work well on the floor next to a rain puddle or again against the walls. These to pieces of work has made myself more aware of the importance of how your work could influence people just by experimenting by space and environment of the work.
The greatest thing about this exhibition was the variety of ideas and briefs the graduates had many went for issues of today in politics or within design, some went for health related briefs others created briefs more closer to home like creating a brief around the Cardiff bus service. I enjoyed walking around the exhibition and looking at briefs that were designed for a company or creating a company like Aura Clothing or Naqshah which was a start up swim wear business. The reason I liked these pieces of work was the shear scale of the work involved to create a new brand and the detail the designer went into to make the logo, packaging and also the details on the product itself.
The labels and the tubs just give the scale of this brand making piece of work. There were many branding briefs around the exhibition similar to this and the Aura Clothing which again was very impressive showing the detail of the graduates work through out.
Graduation exhibition has given me a good insight into what i should be aiming for when I get to the third of year of this course. It has already made me think of what i should be aiming for when it comes to the second year and also it has shown the big variety of things I could create my brief on. I am very interested in the branding brief idea because one of my future ideas is to maybe create some kind of brand but I have plenty of time to think about it. For the future projects I will be setting more goals for myself which should place me in good position and knowledge when it comes to creating work like these very successful graduates.