Over the Christmas break we were given a manifesto to read and reflect upon. The manifesto that was given to us was “First things First”. The original “First Things First” was written in 1963 and published in 1964 by Ken Garland along with 20 other designers, photographers and students, the manifesto was a reaction to the staunch society of 1960s Britain and called for a return to a humanist aspect of design. It lashed out against the fast-paced and often trivial productions of mainstream advertising, calling them trivial and time consuming. It’s solution was to focus efforts of design on education and public service tasks that promoted the betterment of society.
Ken Garland a British Graphic designer, Photographer, Educator and write. He has made a significant contribution to the development of graphic design since the mid-twentieth century and formed the prolific design studio Ken Garland & Associates in 1962 (until 2009) in Camden, London, where he continues to live and work.
The manifesto was launched in the creative Revolution when many designers had plenty of work for them but this when many designers lost their imagination and focused on simple designs and this is where the manifesto began because Ken Garland noticed that young and upper coming designers weren’t using their skill to their full potential.
“We think that there are other things more worth using our skill and experience on”
After reading the manifesto it really makes me think about Graphic design and how people treat us designers. We are creative people and we should be able to create wondrous creations with our skills and imagination. But since the evolution people today only focus on how things look specially with Graphic designers there are so much more than that in our line of work but we don’t get the opportunity to present it. Which is why Ken Garland and the other designers created this manifesto and updated it to tell the world that we have more to offer.
I believe after reading this manifesto that we designers from all backgrounds should stand back for a bit and create something unique to present to the people the sort pf work we can do with our skills. From now on in my work i will be thinking about the manifesto and what the designers believed we should be showing and present in our work.